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ASEAN INTERNATIONAL DIGITAL FASHION WEEK 2021
website
with special thanks to Neva Weber at DRESSED AU
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​​ASEAN INTERNATIONAL DIGITAL FASHION WEEK 2021.
This showcase is a collaboration between ASEAN Fashion Designers Showcase (AFDS) and digital platform, Thehomeground.asia (THG) in a bid to help raise awareness and appreciation for the unique style and diversity in the ASEAN and International regions and to promote greater cross-cultural and creative collaborations.​

The showcases took place ​28th - 31st Jan 2021 at 9pm
It is a collaboration between ASEAN Fashion Designers Showcase (AFDS) and digital platform Thehomeground.asia (THG) in a bid to help raise awareness and appreciation for the unique style and diversity in the ASEAN region and promote greater cross-cultural and creative collaboration.

Esteemed Partners
✤ Asia Model Association Committee ✤ Silk Road International Fashion Week ✤ Aspara Fashion Week ✤ FNL Network ✤ International Digital Fashion Week ✤ SHOWSTARS – Marbella Fashion Week & Granada Fashion Week ✤ Stockholm International Fashion Fair ✤ Serbia Fashion Week ✤ Mad Mood Milano Fashion Week ✤ Equatre ✤ Thehomeground.asia ✤ LT PRO (OFFICIAL) ✤ The Luxury Network Singapore ✤ IMP International ✤ HAYDEN BOUTIQUE ✤ YAYOI Singapore ✤ Yogofi – Global Mobile WiFi Hotspots – www.yogofi.com
HISTORY AND PURPOSE
The ASEAN Fashion Designers Showcase was established by Singapore fashion designer, Hayden Ng, on 8 August 2015 as a collective whose key Mission is to raise awareness of and appreciation for ASEAN’s unique and diverse fashion and design. Through this collective, the establishment seeks also to promote greater cross-cultural and creative collaboration.

ASEAN seek to achieve mainstream regional awareness for fashion designers and models nurturing up-and-coming, local fashion designers and models. The organization wants to foster a deeper understanding and appreciation of the fashion industry in the ASEAN region. They aim to mentor fashion designer students, so that they can find their design direction in the near future.
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There are 64 Participating Designers:
ASEAN Fashion Designers Showcase -
Singapore, Indonesia, Brunei, Myanmar, Cambodia, Lao PDR, Malaysia, Philippines, Thailand, Vietnam and China
SINGAPORE:
✤ Hayden Ng
✤ Terry Yeo
✤ Joanna Lim
✤ Joanne Quak & Joanna Lim
✤ Pooja Nanikram

INDONESIA:
✤ Lenny Agustin
✤ Dibya Hody
✤ Neera Alatas
✤ Hannie Hananto/anemone
✤ Eko Tjandra
✤ Aldri Indrayana
✤ Lisa Fitria

BRUNEI:
✤ Fadzil Hadin

MYANMAR:
✤ Charlotte Barjou
✤ Min Thu Ryein
✤ Zin Myat Myat Win
✤ Thet Su Waddy

CAMBODIA:
✤ Natacha Van

LAO PDR:
✤ Bandid Lasavong
✤ Pui Sengsoudeth

MALAYSIA:
✤ Fion Poon
✤ Even Ong

​PHILIPPINES:
✤ Dave Ocampo
✤ Pat Santos
✤ Edwin Uy
✤ Cham Santos
✤ John Robert Dela Serna
THAILAND:
✤ Pitnapat Yotinratanachai
✤ Pimsiri Ploen Nakswasdi
✤ VORRAVUT THO-EI aka Lachchanon Lastcost

VIETNAM:
✤ GRACIE Van & Nicky Vũ
✤ Phạm Đăng Anh Thư

CHINA:
✤ YANG CHUN LIN
✤ LIN HUI

Aspara Fashion Week -
✤ Aidarkhan Kaliyev
✤ Дана Ашимова
✤ Madina Turlybekova
✤ Raushan Anuarbekova

SHOWSTARS - Marbella Fashion Week & Granada Fashion Week -
✤ Julio Cesar Battaglia
✤ Cristina Vicente
✤ Avelina Lopez de Maier

Stockholm International Fashion Fair -
✤ Imane Belmkaddem

Serbia Fashion Week / Digital_Fashion_Week/Serbia -
✤ Bata Spasojevic
✤ Sanja Veličković
✤ Suzana Peric
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Mad Mood Milano Fashion Week -
✤ MAD MOOD MILANO DESIGNERS
● Massimo Orsini Couture,
● Angela Fany Moda Grottaglie,
● Atelier Di Matteo Isabella,
● Idea Sposa,
● Patriot Jeans,
● Valeria Cataudella Artist & Jewelry Designer,
● La Habitual,
● Le Sciccose Salentine,
● Atelier Lucia,
● Paiano Yvonne,
● gabrielegreco_fashiondesigner,
● Moitiè

FNL Network/ International Digital Fashion Week -
✤ MEGAN ZWACK - Dr. Zwack
✤ Nizie Emirshah

SILK ROAD INTERNATIONAL FASHION WEEK - (China)
✤ Nuno Lopes De Oliveira

GUEST DESIGNERS:
UNITED KINGDOM:
✤ Omar Mansoor

MALAYSIA:
✤ Melinda Omar
✤ Ashley Wong

SINGAPORE:
✤ YeoMama Batik
INDONESIA
LENNY AGUSTIN
Lenny Agustin is an award-winning designer who always believes in infusing traditional Indonesian fabrics into a stylish, young, edgy and playful design since the beginning of her career. Her designs represent Indonesia in a youthful manner that expresses the freedom of the young fashionistas, making her a popular name among today's youth. Her mission and vision are to make young people more familiar with the cultures and traditional Indonesian fabrics through designs that suits their style and personality.

Lenny began her career in 2001 by opening a boutique on Jl. Setiabudi, Kuningan, Jakarta and has participated in various fashion shows in Indonesia like Fashion Tendance, Bali Fashion Week, Jakarta Fashion Week, Jogja Fashion Week, Jakarta Fashion Week, Jakarta Fashion & Food Festival, Indonesia Fashion Week and many more. Since 2007, Lenny holds her annual fashion show and in 2009, she was invited to do a showing at the Japan Fashion Week organized by The Japanese Foundation, after a rigorous selection in terms of creativity and fashion business.

On her home front, from 2008 – 2011, she has received multiple awards for her dedication to the world of fashion and culture Indonesia.
Her labels –
• LENNY AGUSTIN - Bridal fashion and Cocktail Contemporary.
High Fashion inspired by the traditional dress silhouettes like the kebaya, bodo and kurung clothes transforming them into edgy fashion..
• LENNOR – Ready to Wear was launched in 2008.

Using 90 percent of traditional materials such as batik, sarongs, woven, jumputan and lurik designed into casual and fashionable clothing for men and young women 

In February 2012, Lenny launched in first book - "Fashion is My Playground". This book is dedicated to fashion school students and young new designers who want to know the passion and inspirations behind her style. 

Currently Lenny is an active board member the Association of Designers & Entrepreneurs Mode Indonesia (APPMI) which has 180 members in 9 provinces. She also teaches in 3 fashion schools and is a much sought after brand ambassador and spoke person for many products like laptops, washing machines, cameras, motorcycles, and teenage make up products. 
​
Lenny is an esteem pioneer member and fashion ambassador of the ASEAN Fashion Designer Showcase representing Indonesia.

LISA FITRIA
LISA FITRIA
Lisa was born on September 9, 1978 in Semarang, central of java Indonesia. She was raised in the world of design, learning her trade from the hands of her mother who ran her own dressmaking business. Lisa began making costumes for her song and dance shows since elementary school.

She graduated from high school in 1996 and when on to college to majoring in textile design. Lisa won the scholarship from Hanseung Textile Industries and she spent the next two years learning the Korean language and textile industry in the cities of Daegu and Gumi, South of Korea. She graduated in 1998, in the midst of the Asian financial crisis which severely affected Southeast Asia, leading to Hanseung closing down its factories in Indonesia, and thus releasing Lisa from her obligation to work for the company.

She went on to work as a merchandiser for Sai Apparel Industries, another Korean garment company that played an important position in the Indonesian garment industry, based in Semarang.

After 2 years, she moved to Textile One, one of the largest textile marketing and distribution companies. Because of her passion and hard work, Lisa quickly advanced in the company and after nine years, she rose to the position of general manager of the company.

"But then, I remembered that I had always reminded myself that I have to achieve my dream when I reach 30 years," And at the age of 30, she resigned and started making her dream a reality.

In 2011, Lisa debuted her women's ready-to-wear collection in a show at Jakarta Food and Fashion Festival (JFFF) at Mal Kelapa Gading, North Jakarta. Since then, 

Lisa has been actively presenting her collections and has participated in fashion shows both in Indonesia and abroad.

Lisa's business core comprises of her retail ready-to-wear clothing and another  wing for corporate uniforms. Her two ready to wear labels are sold through ecommerce platforms and pop up stores throughout Indonesia.

Lisa's fashion style is androgynous, masculine cultivating a minimalist, streamlined look that relied on sublime tailoring and good fabric choice.
Despite her busy schedule, Lisa also teaches and provides training to small and medium entrepreneurs on textile and design knowledge. She is also a sort after judge of fashion design competitions and serves as the Vice chairman of Business Development in Indonesian Fashion Chamber (IFC).

Lisa is an esteem member and fashion ambassador of the ASEAN Fashion Designer Showcase representing Indonesia.

NEERA ALATAS
Neera Alatas is a high-spirited and humorous young lady who chose to be a fashion designer. She graduated with an ISIIP Jakarta, bachelor’s degree in communication (Advertising) from ISIIP Jakarta and a bachelor’s degree in communication from Universitas Terbuka. 

Neera has always been interested in fashion from a young age and in 2008, she decided that she would trade in the day job and venture into the world of fashion. She enrolled into the Indonesia International Jakarta Fashion Institute and also the Make Up Forever Academy, so that she could learn the skills of both fashion and make-up.

Two years later, Neera founded her eponymous house of fashion in 2010 and introduced her first collection of Neera Moslem bridal brand.
In 2016, the designer launched the Neera Alatas Deluxe Ready to Wear Collection and following that many special collaborations with other designers such like Hanneera and LinaSukijo x Neera Alatas, which of course can be distinguishably recognisable in terms of styles, target markets and concepts within each brand.

Neera Alatas also collaborates with many local textile companies and weaving craftsmen in Indonesia with the effort of encouraging and boosting local products in the fashion industry in Indonesia and beyond.

An advice that Neera gives those women who dream to become successful in terms of their business is that they should know their customers and cater to them. This is the fundamental lesson most business students are taught during their college years and this is what she believes in.

Neera describes herself as an average woman who understands the fashion desires of other average women.

Neera is an esteem member and fashion ambassador of the ASEAN Fashion Designer Showcase representing Indonesia.
Neera Alatas was launched 2016 as a Brand Deluxe Ready To Wear, a Muslim fashion with the Modest Modern category, can be worn by women who wear hijab or not. Feminine Romantic is the style that Neera Alatas chose as the DNA of her brand. Feminine Romantic represents a gentle, beautiful, friendly and affectionate personality, a combination of personality that describes the real beauty of a woman. Neera Alatas tries to convey the meaning of elegance, softness and beauty by using flowy materials such as tulle, satin, chiffon with a blend of pastel colors. As an emblishment detail to add beauty to each collection, Neera Alatas also added pearl sequins, stones and Swarovski.

For the theme / title carried is "Swarnadwipa" that is in Sanskrit Swarnadwipa is the island of Sumatra. Swarnadwipa comes from the word "Suwarnadwipa" which is the golden island or "Suwarnabhumi" which is the land of gold. Called Pulau Emas because on the hill that stretched along the island of Sumatra is famous for storing a lot of gold content and the number of precious metals traded. Lampung is the southernmost province on the island of Sumatra that has quite a lot of gold content, thus affecting people's culture, especially the way of making and motifs of traditional Lampung fabrics. Tapis fabric is an ethnic fabric of Lampung tribe made of woven cotton yarn decorated with embroidery of gold thread or silver thread that becomes a symbol of social status, luxury and prosperity of Lampung people. In the past Tapis cloth was used by the elite of lampung indigenous tribes from among the families of indigenous leaders or tribal leaders at traditional ceremonies, tapis cloth has a high meaning and value, so that it is made an offering or gift from kings to the ruler. The colors combined are Bold colors such as black, gold, blue, beige and green with a touch of gold and silver thread. Materials used are tapis fabric, woven fabric, tulle, organza and lace. Although the color used bold but still in accordance with the Brand DNA Neera Alatas. The details used are pearl sequin rocks and swarovski Silhouettes taken are A-line silhouettes, X silhouettes and Y silhouettes.

​For quite a long time, social media has played a role in the fashion industry. The fashion industry is growing rapidly today is one of the impacts given by social media. A fashion brand can be helped in forming a branding and marketing its products widely. Especially for the current condition we are all forced to change our mindset, lifestyle and behavior. Likewise in maintaining a business to keep going with this pandemic condition. Social media contributes significantly in providing solutions to make it easier for sellers and buyers to make transactions. Some other conveniences that a brand company can get, they don't need to spend a lot of money to own and manage an offline store and also make it easier for a brand to promote its brand widely.


LAOS
BANDID LASAVONG
MEN Folder is a Lao brand that started in 2012.

Bandid Lasavong, a talented and passionate young Lao, left his career as an engineer to pursue his dream of fashion. Seeing the need for well-tailored menswear in the emerging Lao market, he started his atelier – MEN Folder that provides customisation services that appeal to the modern-day Lao men’s needs.

His brand emphasises both casual and formal styles that features men’s clothing and accessories.

​Since its humble beginning, MEN Folder has been dressing many Lao celebrities in the entertainment scene and also many high-profile state events.
Bandid is an esteem pioneer member and fashion ambassador of the ASEAN Fashion Designer Showcase representing Laos.​​
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PUI SOUPHAPHONE
Designer Profile
Born on 9th February 1991, Pui Souphaphone is a Lao fashion designer based in Vientiane. She was always interested in fashion and as much as Pui loves wearing fashion, she likes designing too.

She is among the list of Lao women who has a fondness for Lao’s glamorous traditional style of dressing.

In 2012, Pui decided to explore the world of fashion design by enrolling herself at BangkokFA, to develop her technical fashion knowledge and skill to pursue her interest.

The designer’s official start in the field of fashion is a seamless transformation of a passionate hobby to a triumphant career.

Pui’s designs are a great example of girly, magical and innovative creativity. She makes frothy and fantasy filled creations that often surprise viewers. It is no doubt takes guts to produce and display works in fashion that revolve around concepts than just beauty. Her elegant designs are worn by many Lao celebrities and pageant title holders.

Pui Souphaphone is considered as a woman with an amazing personal style, design sense and good attitude. 

Pui Souphaphone is an esteem member and fashion ambassador of the ASEAN Fashion Designers

​Showcase representing Laos.
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MALAYSIA
EVEN ONG
EVEN ONG

A Malaysian fashion designer based in Johor; Even Ong works on womenswear.

Even Ong studied fashion design and graduated from the Nanyang Academy of Fine Arts (NAFA) located in Singapore, in 2017. Afterwards, she moved to Singapore in order get more work experience as a fashion designer, where she enjoyed tremendously and appreciated the healthy competitive atmosphere.

Two years later, she armed with fashion design experience, as a fashion designer with the International fashion houses that she worked with, Even created her label - BRIDE K'OLLECTION for womenswear.

Even Ong’s work is recognized as being well-made, playful, feminine and inventive. Her designs are characterized through inspiration from art, popular culture and many a times there is a reference to the cult or infamous figures, aiming to interpret these in a more modern way.

Her womenswear range use different methods of fabric manipulation to create more dimensional fabric and incorporates the innovative silhouette.
THE BRAND - BRIDE K'OLLECTION

​BRIDE K'OLLECTION is a womenswear label that designed for women to be more independent, empowered and to help women stand up for themselves. She hopes to give every woman the means to style her own life, and providing their lifestyle with sense of confidence.
Brand : Bride K’ollection
Designer : Even Ong

Tell me a bit about your brand?
BRIDE K’OLLECTION is a Malaysia designer brand that designed bridal and women’s wear.We are designed for women to be more independent, empowered and to help women stand up for themselves. I hopes to give every woman the means to style her own life, and providing their lifestyle with sense of confidence.
What’s the story behind this collection? Who/ what inspired it ?
In line with our brand vision, our design keeping the values of the natural women within a modern culture and these days environmental changes. I always inspired by the women nowadays so In this collection ,I was using some element like pearl diamond and tulle to representing female elements .The collection also has a clear balance between oversized and slim silhouettes ,complimented by clean cuts combined with my aesthetics .I hope to designed for women to be confident to wear whatever you want.
What role do you think social media plays in fashion today ?
I think social media was important and not only for fashion industry, it’s a easy way to connect us with our client and allow us to share the things we(designer) love and behind the scene of our collection to our follower. Most of our client is also know us by social media such like Facebook,Instagram.etc and I think this important for us to grow our business as well.

FION POON
FION POON
Inspired by her mentor Dato’ Professor Jimmy Choo, Fion Poon is making great efforts promoting a heritage into the fashion scene. She studied under Choo for eight years and has now started two lines of shoes and handbags made from batik and songket, traditional art and wear in Malaysia.
Fion’s aim has been specially to make Malaysians proud, and in the process, she has made the international community raise their eyebrows at the potential of such Malaysian designers.

“To continue learning and to remain inspired are the most important aspects of a designer’s life. The journey has been challenging but it is satisfying. 26 years as a designer, has taught me a great deal and continue to teach me as I go about my passion.”

Unique in her signature style, she aspires to make Malaysia proud.

​Fion is an esteem member and fashion ambassador of the ASEAN Fashion Designer Showcase representing Malaysia.
After having been involved in the design and manufacturing of handbags and shoes for nearly 30 years. Fion Poon Brand started in year 2010. This brand gives me independence and choice to explore and expand my creativity.

Nature, imagination and passion inspires all my creations. They give me color, patterns, form and structure in all my work. From creativity comes solutions and products.

The role of social media is now not just for promoting trends, concepts and designs today. Their roles are changing to help bring awareness on responsibilities, environment, accountability, sustainability and management of resources for manufacturing, production and designs.



MAYANMAR
CHARLOTTE BARJOU
From the delicate black tutu she made as a 12-year-old in Paris to the dramatic floor-length creations she constructs today in her atelier in Yangon, Charlotte Barjou has always bought the magic of the theatre to her designs. For Charlotte, a dress is not just a series of stitches,

it is a story woven into fabric – a story that can be retold every time the piece is worn. 

Her childhood was spent at the sewing table of her neighbour – a costumier at the worldfamous Opéra National de Paris – where Charlotte learnt everything there is to know about dress-making: from delicate stitching to modélisme, the intricate art of draping fabric. From then on, every moment of her spare time was spent creating new designs for her friends and family.

As demand for Charlotte’s designs grew, she opened her own weekly pop-up online shop,

La Création du Jeudi (Thursday’s Creations), where she launched one new design every Thursday. But by then, Charlotte knew that she needed to find a place in the world where she could spread her wings, somewhere she could turn her design dream into a reality. So in 2014, she packed her bags in Paris and headed to Myanmar, a country only then just opening up to new opportunities.

Charlotte’s return ticket to Paris was booked for four months later, but after 48 hours in Yangon, she decided to stay, and it was here that her new brand, Charlotte Barjou Design, was born.

Charlotte’s intricate designs require the work of highly skilled artisans: she has recruited a talented team of Myanmar seamstresses and, with help from teachers from Paris, has trained them in the very best of haute couture craftsmanship. Charlotte prefers to use only sustainable fabric which she sources from Paris, Italy and Thailand, as well as using the very best and most beautiful material from her adopted home country of Myanmar. 

Charlotte works and lives in Yangon with her husband, Adrien, and baby Jade. 

Charlotte is an esteem member and fashion ambassador of the ASEAN Fashion Designer 
​
Showcase representing Myanmar.
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MIN THU RYEIN

A Myanmar fashion designer based in Yangon, Min Thu Ryein was born on July 20, 1990.

Min Thu Ryein started designing clothes as soon as he turned thirteen and has never looked back ever since.

This young self-taught fashion designer, Min Thu Ryein created his eponymous label for traditional Myanmar attire and started his atelier - Maison Min Thu Ryein mode et Design in 2011. With overwhelming orders of clientèles, he started his own production workshop along with 6 full time staff in 2013.

In 2015, Min Thu Ryein was 3rd runner up in Myanmar’s hit reality fashion design show “Style Secret”.

Min Thu Ryein’s work is recognized as being well-made, colourful, playful and inventive. His designs are characterized through inspiration from popular culture. The fashion designer has acquired the likes and admiration of many for his signature twist on classic tailoring and bespoke style.

​Min Thu Ryein has always been attracted to fashion – he loved dressing and inventing his own personal style. So far, he is happy with his career as he has done shows, produced collections, dressed up famous and regular clients.

​Min Thu Ryein is an esteem member and fashion ambassador of the ASEAN Fashion Designer Showcase representing Myanmar.
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