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ASEAN INTERNATIONAL DIGITAL FASHION WEEK 2021.
This showcase is a collaboration between ASEAN Fashion Designers Showcase (AFDS) and digital platform, Thehomeground.asia (THG) in a bid to help raise awareness and appreciation for the unique style and diversity in the ASEAN and International regions and to promote greater cross-cultural and creative collaborations.
The showcases took place 28th - 31st Jan 2021 at 9pm
It is a collaboration between ASEAN Fashion Designers Showcase (AFDS) and digital platform Thehomeground.asia (THG) in a bid to help raise awareness and appreciation for the unique style and diversity in the ASEAN region and promote greater cross-cultural and creative collaboration.
Esteemed Partners
✤ Asia Model Association Committee ✤ Silk Road International Fashion Week ✤ Aspara Fashion Week ✤ FNL Network ✤ International Digital Fashion Week ✤ SHOWSTARS – Marbella Fashion Week & Granada Fashion Week ✤ Stockholm International Fashion Fair ✤ Serbia Fashion Week ✤ Mad Mood Milano Fashion Week ✤ Equatre ✤ Thehomeground.asia ✤ LT PRO (OFFICIAL) ✤ The Luxury Network Singapore ✤ IMP International ✤ HAYDEN BOUTIQUE ✤ YAYOI Singapore ✤ Yogofi – Global Mobile WiFi Hotspots – www.yogofi.com
This showcase is a collaboration between ASEAN Fashion Designers Showcase (AFDS) and digital platform, Thehomeground.asia (THG) in a bid to help raise awareness and appreciation for the unique style and diversity in the ASEAN and International regions and to promote greater cross-cultural and creative collaborations.
The showcases took place 28th - 31st Jan 2021 at 9pm
It is a collaboration between ASEAN Fashion Designers Showcase (AFDS) and digital platform Thehomeground.asia (THG) in a bid to help raise awareness and appreciation for the unique style and diversity in the ASEAN region and promote greater cross-cultural and creative collaboration.
Esteemed Partners
✤ Asia Model Association Committee ✤ Silk Road International Fashion Week ✤ Aspara Fashion Week ✤ FNL Network ✤ International Digital Fashion Week ✤ SHOWSTARS – Marbella Fashion Week & Granada Fashion Week ✤ Stockholm International Fashion Fair ✤ Serbia Fashion Week ✤ Mad Mood Milano Fashion Week ✤ Equatre ✤ Thehomeground.asia ✤ LT PRO (OFFICIAL) ✤ The Luxury Network Singapore ✤ IMP International ✤ HAYDEN BOUTIQUE ✤ YAYOI Singapore ✤ Yogofi – Global Mobile WiFi Hotspots – www.yogofi.com
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HISTORY AND PURPOSE
The ASEAN Fashion Designers Showcase was established by Singapore fashion designer, Hayden Ng, on 8 August 2015 as a collective whose key Mission is to raise awareness of and appreciation for ASEAN’s unique and diverse fashion and design. Through this collective, the establishment seeks also to promote greater cross-cultural and creative collaboration.
ASEAN seek to achieve mainstream regional awareness for fashion designers and models nurturing up-and-coming, local fashion designers and models. The organization wants to foster a deeper understanding and appreciation of the fashion industry in the ASEAN region. They aim to mentor fashion designer students, so that they can find their design direction in the near future.
The ASEAN Fashion Designers Showcase was established by Singapore fashion designer, Hayden Ng, on 8 August 2015 as a collective whose key Mission is to raise awareness of and appreciation for ASEAN’s unique and diverse fashion and design. Through this collective, the establishment seeks also to promote greater cross-cultural and creative collaboration.
ASEAN seek to achieve mainstream regional awareness for fashion designers and models nurturing up-and-coming, local fashion designers and models. The organization wants to foster a deeper understanding and appreciation of the fashion industry in the ASEAN region. They aim to mentor fashion designer students, so that they can find their design direction in the near future.
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There are 64 Participating Designers:
ASEAN Fashion Designers Showcase -
Singapore, Indonesia, Brunei, Myanmar, Cambodia, Lao PDR, Malaysia, Philippines, Thailand, Vietnam and China
ASEAN Fashion Designers Showcase -
Singapore, Indonesia, Brunei, Myanmar, Cambodia, Lao PDR, Malaysia, Philippines, Thailand, Vietnam and China
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SINGAPORE:
✤ Hayden Ng ✤ Terry Yeo ✤ Joanna Lim ✤ Joanne Quak & Joanna Lim ✤ Pooja Nanikram INDONESIA: ✤ Lenny Agustin ✤ Dibya Hody ✤ Neera Alatas ✤ Hannie Hananto/anemone ✤ Eko Tjandra ✤ Aldri Indrayana ✤ Lisa Fitria BRUNEI: ✤ Fadzil Hadin MYANMAR: ✤ Charlotte Barjou ✤ Min Thu Ryein ✤ Zin Myat Myat Win ✤ Thet Su Waddy CAMBODIA: ✤ Natacha Van LAO PDR: ✤ Bandid Lasavong ✤ Pui Sengsoudeth MALAYSIA: ✤ Fion Poon ✤ Even Ong PHILIPPINES: ✤ Dave Ocampo ✤ Pat Santos ✤ Edwin Uy ✤ Cham Santos ✤ John Robert Dela Serna |
THAILAND:
✤ Pitnapat Yotinratanachai ✤ Pimsiri Ploen Nakswasdi ✤ VORRAVUT THO-EI aka Lachchanon Lastcost VIETNAM: ✤ GRACIE Van & Nicky Vũ ✤ Phạm Đăng Anh Thư CHINA: ✤ YANG CHUN LIN ✤ LIN HUI Aspara Fashion Week - ✤ Aidarkhan Kaliyev ✤ Дана Ашимова ✤ Madina Turlybekova ✤ Raushan Anuarbekova SHOWSTARS - Marbella Fashion Week & Granada Fashion Week - ✤ Julio Cesar Battaglia ✤ Cristina Vicente ✤ Avelina Lopez de Maier Stockholm International Fashion Fair - ✤ Imane Belmkaddem Serbia Fashion Week / Digital_Fashion_Week/Serbia - ✤ Bata Spasojevic ✤ Sanja Veličković ✤ Suzana Peric |
Mad Mood Milano Fashion Week -
✤ MAD MOOD MILANO DESIGNERS ● Massimo Orsini Couture, ● Angela Fany Moda Grottaglie, ● Atelier Di Matteo Isabella, ● Idea Sposa, ● Patriot Jeans, ● Valeria Cataudella Artist & Jewelry Designer, ● La Habitual, ● Le Sciccose Salentine, ● Atelier Lucia, ● Paiano Yvonne, ● gabrielegreco_fashiondesigner, ● Moitiè FNL Network/ International Digital Fashion Week - ✤ MEGAN ZWACK - Dr. Zwack ✤ Nizie Emirshah SILK ROAD INTERNATIONAL FASHION WEEK - (China) ✤ Nuno Lopes De Oliveira GUEST DESIGNERS: UNITED KINGDOM: ✤ Omar Mansoor MALAYSIA: ✤ Melinda Omar ✤ Ashley Wong SINGAPORE: ✤ YeoMama Batik |
IMAYANMAR
THET SU WADDY
• DESIGNER PROFILE: THET SU WADDY
• Thet Su Waddy is a Myanmar designer born in Yangon on November 20th, 1998. She is affectionately known to all by her nickname – Elxie.
• Her mother’s clothing atelier had a great influence on Elxe’s life and that is what made her pursue a career in fashion design. After completing her studies in high school, Elxie studied in YUFL for one semester while she prepared to attend fashion university.
• In 2016, the 17-year-old Elxie started her formal education in fashion design at Raffles International College. She pursued a Diploma of Fashion Design and Bachelor of Fashion Design (Hons) from Northumbria University that is linked with Raffles Bangkok.
• Part of the internship experience during the school years, she worked as backstage managing assistant for Chanel Cruise Show in Bangkok 2018 and assisted Kunming Folk Fashion Week 2019.
• Elxie completed her graduation in June 2020 with a Bachelor of Arts with Second Honours Class (Lower Division) from Northumbria University.
• The year 2021 witnessed Elxie establishing her own brand, Elxie Atelier that defines her fashion aesthetics and caters to Myanmar’s fashionistas in 20s.
• Elxie keen interest in artworks, architecture, and people inspires her to create eyecatching details to infuse into her designs and to create contemporary fashion with a ready-to-wear line for Myanmar’s fast growing fashion market.
• Elxie is inspired to keep on working by seeing people in her creations and when she meets a very chic woman who happens to like her designs. This is what motivates her to keep on going.
• Elxie is an esteem member and fashion ambassador of the ASEAN Fashion Designer Showcase representing Myanmar.
• Thet Su Waddy is a Myanmar designer born in Yangon on November 20th, 1998. She is affectionately known to all by her nickname – Elxie.
• Her mother’s clothing atelier had a great influence on Elxe’s life and that is what made her pursue a career in fashion design. After completing her studies in high school, Elxie studied in YUFL for one semester while she prepared to attend fashion university.
• In 2016, the 17-year-old Elxie started her formal education in fashion design at Raffles International College. She pursued a Diploma of Fashion Design and Bachelor of Fashion Design (Hons) from Northumbria University that is linked with Raffles Bangkok.
• Part of the internship experience during the school years, she worked as backstage managing assistant for Chanel Cruise Show in Bangkok 2018 and assisted Kunming Folk Fashion Week 2019.
• Elxie completed her graduation in June 2020 with a Bachelor of Arts with Second Honours Class (Lower Division) from Northumbria University.
• The year 2021 witnessed Elxie establishing her own brand, Elxie Atelier that defines her fashion aesthetics and caters to Myanmar’s fashionistas in 20s.
• Elxie keen interest in artworks, architecture, and people inspires her to create eyecatching details to infuse into her designs and to create contemporary fashion with a ready-to-wear line for Myanmar’s fast growing fashion market.
• Elxie is inspired to keep on working by seeing people in her creations and when she meets a very chic woman who happens to like her designs. This is what motivates her to keep on going.
• Elxie is an esteem member and fashion ambassador of the ASEAN Fashion Designer Showcase representing Myanmar.
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ZIN MAYAT MAYAT WIN
Myanmar fashion designer Zin Myat Myat Win, known as Zin Zin simply, was born on 10 February1991.
She was raised and studied till high school in her home town – Pakokku which is a small city, in Magway State, located in the middle region of Myanmar.
At 16, Zin Zin moved to Mandalay to further her education and graduated from Yadanarbon University Mandalay, majoring in Industrial Chemistry (BSc, IC) in 2010.
As a young person, she had an instinctive appreciation of art and fashion in her heart. After graduation, she followed her heart and when on to study fashion related courses in Mandalay.
In 2014, Zin Zin joined Nanyang Academy of Fine Arts Singapore, to pursue a fashion design diploma.
In 2017, during her final year graduation show, she won the ‘Ready-To-Wear Award’ and graduated with Diploma in Fashion Design.
In October 2017, Zin Zin was selected as one of the top 10 emerging designers and her collection was presented in Men’s Folio designer competition.
Quite recently in January 2018, she set up her first eponymous boutique - ZIN, in Mandalay, consisting of men’s and women’s wear.
Zin Zin carries out interdisciplinary research and frequently collaborates with different artists to create her uniquely treated creations. She is a relatively young designer stands tall today knowing that she has carved her own territory in the fashion industry where one risky move can make or
break a designer.
Zin Zin is an esteem member and fashion ambassador of the ASEAN Fashion Designer Showcase representing Myanmar.
She was raised and studied till high school in her home town – Pakokku which is a small city, in Magway State, located in the middle region of Myanmar.
At 16, Zin Zin moved to Mandalay to further her education and graduated from Yadanarbon University Mandalay, majoring in Industrial Chemistry (BSc, IC) in 2010.
As a young person, she had an instinctive appreciation of art and fashion in her heart. After graduation, she followed her heart and when on to study fashion related courses in Mandalay.
In 2014, Zin Zin joined Nanyang Academy of Fine Arts Singapore, to pursue a fashion design diploma.
In 2017, during her final year graduation show, she won the ‘Ready-To-Wear Award’ and graduated with Diploma in Fashion Design.
In October 2017, Zin Zin was selected as one of the top 10 emerging designers and her collection was presented in Men’s Folio designer competition.
Quite recently in January 2018, she set up her first eponymous boutique - ZIN, in Mandalay, consisting of men’s and women’s wear.
Zin Zin carries out interdisciplinary research and frequently collaborates with different artists to create her uniquely treated creations. She is a relatively young designer stands tall today knowing that she has carved her own territory in the fashion industry where one risky move can make or
break a designer.
Zin Zin is an esteem member and fashion ambassador of the ASEAN Fashion Designer Showcase representing Myanmar.
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PHILIPPINES
CHAM SANTOS
Designer Profile:
That wonder seeker flair or call it her innate gypsy side of style follower Charmaine ‘Cham’ Santos has paved the way to follow her pursuit of fashion.
As a free-spirited teen who was once admittedly obsessed with boho chic craze became more curious of how fashion can affect and change the mindset of any person.
At a tender age of 16, she has always believed that being well-dressed is a form of manner and expression. Her initial aim was to do styling jobs that will enable her to experiment and create a distinct image.
With that, she admits that she has always been amazed with the glitter of Hollywood style glitz and that has inspired even her more. That gradually added fuel to her genuine interest in fashion.
This has pushed Cham to explore and learn more on her chosen field plus the fact that she was practically raised in a family that capitalized style into a thriving biz.
But she has discovered that more than being a stylist, her real calling was to be a designer.
Cham had her formal studies of design at College of Saint Benilde Art School. Besides the visual part of the design, what has drawn her eventually into it were the aesthetics and technicalities interwoven in every aspect of a clothing.
From the structure, to the texture, color coordinating and craftsmanship involved in creating a masterpiece has made her love fashion even more. She also gives gratitude to her designer teachers that didn’t get tired of training her the basics, instilling the ‘be who you are’ mindset and never copy anyone’s design while teaching the proper style aspects in every step of the way. During this learning process, a streak of well-defined confidence has emerged in Cham’s system that goes very well with her style instinct which later motivated her to create her own label.
All that she has learned in and out of the class while having hands-on training with their family’s garments biz, Cham summed it all and started her very own ready-to-wear (RTW) line, Black Velvet.
“I love colors, textures and prints. I always start my design ideas with that, and it flows freely. I’m happy that I can do that with what I’m passionate about and the designs that I love.”
Cham rightfully knew that the learning does not stop there. She is geared up to every challenge and is welcoming short pitstops in her style journey. Now, she has stepped up her game and is finally joining the ASEAN Fashion Designers Showcase. Through this noteworthy endeavor, Cham is aiming to break out to amplify her brand’s network as well as reach. Likewise, it will be another feat of success soon to be added in her brand’s portfolio.
“I’m looking forward to my brand’s expansion and at the same time be acknowledged to other Asian countries. I know this show is the right avenue to make progress. You see majority of my fellow designers have gone the ready-to-wear route and my only motivation is for my brand to stand out.”
BRAND PROFILE:
Black Velvet speaks of trend meets practicality.
In keeping up with the global trends and changing style behavior, Cham Santos conceptualized and created Black Velvet in 2015.
A ready-to-wear brand that gives fashion freedom to modern women through the distinctly made clothes perfectly suited for their every style needs.
Cham has always envisioned the brand to compete against the foreign counterparts and at the same time highlight the best aspect of Filipina’s body through clothes that defines subtly sexy mode but very wearable on every occasion that they head to.
The label is currently housed in 20 branches of the big named retail department stores all around the Philippines making it accessible to their clients.
Cham is an esteem member and fashion ambassador of the ASEAN Fashion Designer Showcase representing Philippines.
That wonder seeker flair or call it her innate gypsy side of style follower Charmaine ‘Cham’ Santos has paved the way to follow her pursuit of fashion.
As a free-spirited teen who was once admittedly obsessed with boho chic craze became more curious of how fashion can affect and change the mindset of any person.
At a tender age of 16, she has always believed that being well-dressed is a form of manner and expression. Her initial aim was to do styling jobs that will enable her to experiment and create a distinct image.
With that, she admits that she has always been amazed with the glitter of Hollywood style glitz and that has inspired even her more. That gradually added fuel to her genuine interest in fashion.
This has pushed Cham to explore and learn more on her chosen field plus the fact that she was practically raised in a family that capitalized style into a thriving biz.
But she has discovered that more than being a stylist, her real calling was to be a designer.
Cham had her formal studies of design at College of Saint Benilde Art School. Besides the visual part of the design, what has drawn her eventually into it were the aesthetics and technicalities interwoven in every aspect of a clothing.
From the structure, to the texture, color coordinating and craftsmanship involved in creating a masterpiece has made her love fashion even more. She also gives gratitude to her designer teachers that didn’t get tired of training her the basics, instilling the ‘be who you are’ mindset and never copy anyone’s design while teaching the proper style aspects in every step of the way. During this learning process, a streak of well-defined confidence has emerged in Cham’s system that goes very well with her style instinct which later motivated her to create her own label.
All that she has learned in and out of the class while having hands-on training with their family’s garments biz, Cham summed it all and started her very own ready-to-wear (RTW) line, Black Velvet.
“I love colors, textures and prints. I always start my design ideas with that, and it flows freely. I’m happy that I can do that with what I’m passionate about and the designs that I love.”
Cham rightfully knew that the learning does not stop there. She is geared up to every challenge and is welcoming short pitstops in her style journey. Now, she has stepped up her game and is finally joining the ASEAN Fashion Designers Showcase. Through this noteworthy endeavor, Cham is aiming to break out to amplify her brand’s network as well as reach. Likewise, it will be another feat of success soon to be added in her brand’s portfolio.
“I’m looking forward to my brand’s expansion and at the same time be acknowledged to other Asian countries. I know this show is the right avenue to make progress. You see majority of my fellow designers have gone the ready-to-wear route and my only motivation is for my brand to stand out.”
BRAND PROFILE:
Black Velvet speaks of trend meets practicality.
In keeping up with the global trends and changing style behavior, Cham Santos conceptualized and created Black Velvet in 2015.
A ready-to-wear brand that gives fashion freedom to modern women through the distinctly made clothes perfectly suited for their every style needs.
Cham has always envisioned the brand to compete against the foreign counterparts and at the same time highlight the best aspect of Filipina’s body through clothes that defines subtly sexy mode but very wearable on every occasion that they head to.
The label is currently housed in 20 branches of the big named retail department stores all around the Philippines making it accessible to their clients.
Cham is an esteem member and fashion ambassador of the ASEAN Fashion Designer Showcase representing Philippines.
BLACK VELVET BY CHAM SANTOS
Tell me a bit about your brand?
Black Velvet is a Women’s Clothing brand that are trendy but practical, basic and easy to style!
What’s the story behind this collection? Who/ what inspired it?
There is a whole new generation of women today, and they are very empowered and hard-working. We cater women with confidence, poise, beauty and voice!
What role do you think social media plays in fashion today?
We live in a time where we use social media as a tool to connect with other people. As an artist, it is a great help for us because we get to show and share our talent by posting our projects, shows and new collection!
Tell me a bit about your brand?
Black Velvet is a Women’s Clothing brand that are trendy but practical, basic and easy to style!
What’s the story behind this collection? Who/ what inspired it?
There is a whole new generation of women today, and they are very empowered and hard-working. We cater women with confidence, poise, beauty and voice!
What role do you think social media plays in fashion today?
We live in a time where we use social media as a tool to connect with other people. As an artist, it is a great help for us because we get to show and share our talent by posting our projects, shows and new collection!
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DAVE OCAMPO
A Filipino apparel designer, Dave Ocampo was born in 1973 in Manila. Dave studied fashion design from the Fashion Institute of the Philippines (FIP) and after graduating in 2010, he started his fashion career by showcasing his collections at many high-profile Philippine Fashion events.
Known for his evening and elegant creations, the designs he creates are worn by clients belonging to high-profile backgrounds. Dave introduced his eponymous brand and showed his collection for the first time during the 2011 Philippine Fashion Week. The range flaunted in the show included swimwear, womenswear and menswear.
Dave is recognized for boldly using colors, luxurious fabrics and defining outfits with stylish and clean lines. He has also shown his craftsmanship in special showcases that highlights his love and passion for Philippine creative arts. Among these shows are Metamorphosis of the Butterfly Sleeves (showcase of the Filipiniana), DENR-Environmental Summit – Eco Fashion Show (upcycled and recycled fashion), Biyaya ng Manobo Fashion Show (indigenous fabric turned in luxe wear creations), Tintura de Malabon (formal wear with the use of the Filipino art of dyeing) and Las Trajes de Boda en Las Casas (Filipino wedding showcase, specifically Mindanaoan weddings).
Currently, he is the Vice-President for External Affairs of the Designers Circle Philippines and is actively involved in many projects for its members, to foster partnership with both private and government organizations. Propelling an era of standing out and bringing new things to the fashion platform.
Dave is an esteem member and fashion ambassador of the ASEAN Fashion Designer Showcase representing Philippines.
Known for his evening and elegant creations, the designs he creates are worn by clients belonging to high-profile backgrounds. Dave introduced his eponymous brand and showed his collection for the first time during the 2011 Philippine Fashion Week. The range flaunted in the show included swimwear, womenswear and menswear.
Dave is recognized for boldly using colors, luxurious fabrics and defining outfits with stylish and clean lines. He has also shown his craftsmanship in special showcases that highlights his love and passion for Philippine creative arts. Among these shows are Metamorphosis of the Butterfly Sleeves (showcase of the Filipiniana), DENR-Environmental Summit – Eco Fashion Show (upcycled and recycled fashion), Biyaya ng Manobo Fashion Show (indigenous fabric turned in luxe wear creations), Tintura de Malabon (formal wear with the use of the Filipino art of dyeing) and Las Trajes de Boda en Las Casas (Filipino wedding showcase, specifically Mindanaoan weddings).
Currently, he is the Vice-President for External Affairs of the Designers Circle Philippines and is actively involved in many projects for its members, to foster partnership with both private and government organizations. Propelling an era of standing out and bringing new things to the fashion platform.
Dave is an esteem member and fashion ambassador of the ASEAN Fashion Designer Showcase representing Philippines.
EDWIN UY
• Edwin Uy is an award-winning Philippine-based designer of Filipino, Chinese, and Spanish descent. He has a degree in Mathematics from the University of the East before taking his place in the fashion industry.
• Edwin Uy has created a name in the Philippine fashion industry because of his beautiful and unique bridal ensembles. He balances creativity and wearability that is why his creations have appealed to so many brides. Edwin is also known for his versatility as a couturier because apart from his bridal and evening wear collections, he creates fabulous show-stopping costumes as well. His works has been used by top artists and celebrities in their major concerts and special events.
• Edwin began his fashion design career in 1996. He started with bridal and entourage gowns for families and friend. His craftsmanship and fine detailing found its way through word of mouth and his clientele started to grow in number.
• Since then, he became one of the top designers in the Philippine wedding industry and has dressed many high-profile weddings. He is an active member of the FWDP (Fashion by the Wedding Designers of the Philippines).
• As a fashion designer, he has staged numerous fashion shows. One of the highlights of his career was his first gala in 2003 which earned positive reviews from fashion critics. Another high point in his designing career was when he staged a show at the World Trade Center for the benefit of ABS CBN’s Bantay Bata Foundation.
• In 2008, he was tapped to dress up all the cover girls (politicians and celebrities) of Woman Today magazine in a show to celebrate their Silver Anniversary. Edwin is also an active participant of the annual Philippine Fashion Week since 2007.
• In the early years of his career, Edwin dabbled into designing accessories for top couturiers. This gave him good exposure and inspired him to further hone his designing skills and clothes making. After a while, this became an advantage for Edwin because his accessories compliment his clothes.
• Edwin is also called the “designer of the celebrities”. He has been dressing up showbiz personalities such as Francine Prieto, Jolina Magdangal, Ai Ai de las Alas, Jessa Zaragosa, Pia Guanio, Angela Velez, Mel Changco, Tuesday Vargas, Jenny Miller, Andrea del Rosario, Sheryn Regis, Rachel Anne Go, Louie Heredia, Jean and Janika Garcia, Tetchie Agbayani, Alessandra de Rossi and Bea Alonzo.
• Edwin was also the creative designer of the fabulous costumes of pop divas Kuh Ledesma and Zsa Zsa Padilla in their first major concert together entitled “DIVA 2 DIVA” held at the Philippine International Convention Center in 2005. Asia’s Nightingale Lani Misalucha also wore Edwin’s headdress for the opening number of her first major concert at the Araneta Coliseum.
• More showstopper costumes and gowns by Edwin were also used by Vina Morales during her major concert at Araneta Coliseum in 2006. The First Lady of Bossa Nova, Sitti Navarro, wore Edwin’s beautiful gowns in two of her concerts at the Captain’s Bar of the Mandarin Hotel in Makati City.
• In 2000 when he was commissioned these big names in the Philippine entertainment industry to design their couture, Edwin also started designing his first evening gown and national costume for an international pageant. When Peachy Manzano won Miss Tourism International in 2000, Edwin Uy began to be noticed.
• In 2002, he created the national costume for April Rose Perez when she competed in the Miss Earth pageant in Manila, Philippines . His creation won 2nd place among 80 candidates. Despite the giant feat, Edwin did not pursue pageants until 2011. In that year, Edwin Uy took a 180-degree turn, used history for inspiration and won Best Designer of the Year in the Mutya ng Pilipinas.
• In 2012, his Ifugao-Inspired dress worn by Nicole Schmitz won the Best National Costume in the Binibining Pilipinas Pageant. Schmitz eventually took home the Miss International crown.
• In 2013, Edwin’s design won 2nd place in the Miss Earth pageant, his second for the contest and in an international pageant. The next year, he landed his first international Best National Costume Award worn by Hilarie Parungao at Miss Asia Pacific World 2014 . In the same year, Mister International winner, Neil Perez, donned an Edwin Uy national costume that placed third.
• 2015 saw Edwin in his element, winning for the Philippines three Best National Costumes: Mister International worn by Reniel Villareal; Miss Scuba International worn by Cindy Madduma who also won the title; and Miss Grand International worn by Parul Shah.
• In 2016, CJ Hirro competed in Miss Global and after winning the national costume award became 1st runner up to the title. One of Edwin’s popular pieces, the Pintados placed in the Top Three National Costumes at the Reina Hispanoamericana 2017, which was worn by title holder Wynwin Marquez.
• In 2018, he bagged the Best National Costume in Miss Tourism and Culture Universe as well the Mister Tourism and Culture Universe.
• 2019, Miss Supermodel Globe handed Edwin’s creations Best in National Costume Award as well as Best in Evening Gown.
• 2020, Edwin’ creation was again in the top 5 Best National Costume worn by Miss Philippines and the other one worn by Miss Singapore, at the Supermodel International 2020 International pageant, and he was awarded the Best National Costume worn by Mr Philippines at Manhunt International 2020 International pageant.
• Edwin Uy is truly a phenomenal talent, a legend in the field of fashion both in the Philippines and on the international stage.
• Edwin is an esteem member and fashion ambassador of the ASEAN Fashion Designer Showcase representing Philippines.
• Edwin Uy has created a name in the Philippine fashion industry because of his beautiful and unique bridal ensembles. He balances creativity and wearability that is why his creations have appealed to so many brides. Edwin is also known for his versatility as a couturier because apart from his bridal and evening wear collections, he creates fabulous show-stopping costumes as well. His works has been used by top artists and celebrities in their major concerts and special events.
• Edwin began his fashion design career in 1996. He started with bridal and entourage gowns for families and friend. His craftsmanship and fine detailing found its way through word of mouth and his clientele started to grow in number.
• Since then, he became one of the top designers in the Philippine wedding industry and has dressed many high-profile weddings. He is an active member of the FWDP (Fashion by the Wedding Designers of the Philippines).
• As a fashion designer, he has staged numerous fashion shows. One of the highlights of his career was his first gala in 2003 which earned positive reviews from fashion critics. Another high point in his designing career was when he staged a show at the World Trade Center for the benefit of ABS CBN’s Bantay Bata Foundation.
• In 2008, he was tapped to dress up all the cover girls (politicians and celebrities) of Woman Today magazine in a show to celebrate their Silver Anniversary. Edwin is also an active participant of the annual Philippine Fashion Week since 2007.
• In the early years of his career, Edwin dabbled into designing accessories for top couturiers. This gave him good exposure and inspired him to further hone his designing skills and clothes making. After a while, this became an advantage for Edwin because his accessories compliment his clothes.
• Edwin is also called the “designer of the celebrities”. He has been dressing up showbiz personalities such as Francine Prieto, Jolina Magdangal, Ai Ai de las Alas, Jessa Zaragosa, Pia Guanio, Angela Velez, Mel Changco, Tuesday Vargas, Jenny Miller, Andrea del Rosario, Sheryn Regis, Rachel Anne Go, Louie Heredia, Jean and Janika Garcia, Tetchie Agbayani, Alessandra de Rossi and Bea Alonzo.
• Edwin was also the creative designer of the fabulous costumes of pop divas Kuh Ledesma and Zsa Zsa Padilla in their first major concert together entitled “DIVA 2 DIVA” held at the Philippine International Convention Center in 2005. Asia’s Nightingale Lani Misalucha also wore Edwin’s headdress for the opening number of her first major concert at the Araneta Coliseum.
• More showstopper costumes and gowns by Edwin were also used by Vina Morales during her major concert at Araneta Coliseum in 2006. The First Lady of Bossa Nova, Sitti Navarro, wore Edwin’s beautiful gowns in two of her concerts at the Captain’s Bar of the Mandarin Hotel in Makati City.
• In 2000 when he was commissioned these big names in the Philippine entertainment industry to design their couture, Edwin also started designing his first evening gown and national costume for an international pageant. When Peachy Manzano won Miss Tourism International in 2000, Edwin Uy began to be noticed.
• In 2002, he created the national costume for April Rose Perez when she competed in the Miss Earth pageant in Manila, Philippines . His creation won 2nd place among 80 candidates. Despite the giant feat, Edwin did not pursue pageants until 2011. In that year, Edwin Uy took a 180-degree turn, used history for inspiration and won Best Designer of the Year in the Mutya ng Pilipinas.
• In 2012, his Ifugao-Inspired dress worn by Nicole Schmitz won the Best National Costume in the Binibining Pilipinas Pageant. Schmitz eventually took home the Miss International crown.
• In 2013, Edwin’s design won 2nd place in the Miss Earth pageant, his second for the contest and in an international pageant. The next year, he landed his first international Best National Costume Award worn by Hilarie Parungao at Miss Asia Pacific World 2014 . In the same year, Mister International winner, Neil Perez, donned an Edwin Uy national costume that placed third.
• 2015 saw Edwin in his element, winning for the Philippines three Best National Costumes: Mister International worn by Reniel Villareal; Miss Scuba International worn by Cindy Madduma who also won the title; and Miss Grand International worn by Parul Shah.
• In 2016, CJ Hirro competed in Miss Global and after winning the national costume award became 1st runner up to the title. One of Edwin’s popular pieces, the Pintados placed in the Top Three National Costumes at the Reina Hispanoamericana 2017, which was worn by title holder Wynwin Marquez.
• In 2018, he bagged the Best National Costume in Miss Tourism and Culture Universe as well the Mister Tourism and Culture Universe.
• 2019, Miss Supermodel Globe handed Edwin’s creations Best in National Costume Award as well as Best in Evening Gown.
• 2020, Edwin’ creation was again in the top 5 Best National Costume worn by Miss Philippines and the other one worn by Miss Singapore, at the Supermodel International 2020 International pageant, and he was awarded the Best National Costume worn by Mr Philippines at Manhunt International 2020 International pageant.
• Edwin Uy is truly a phenomenal talent, a legend in the field of fashion both in the Philippines and on the international stage.
• Edwin is an esteem member and fashion ambassador of the ASEAN Fashion Designer Showcase representing Philippines.
JOHN ROBERT DELA SERNA
Being a grandson of a community dressmaker and having relatives who are in the garments industry, John Robert Dela Serna of Erjohn Dela Serna House of Designs once dreamt of having his name and designs being worn while at the same time promoting his Cordilleran roots.
A tour de force of the fashion design industry of Nueva Ecija (Philippines), he is starting to be known for his passion and ingenious attempt to marry his signature aesthetics of texture, modern, edgy and asymmetrical designs with the use of indigenous woven fabrics from the Cordilleras (northern mountain region of the Philippines).
This bold move to introduce to the modern society the products of his roots, the local weaving communities, was not left unnoticed by the press, which won him entry to the wider arena of fashion design in the Philippines and eventually earning his spot in one of the coveted fashion design organizations in the country: the Designers Circle Philippines.
His collaboration with an international brand has indeed jumpstarted his career as in 2017, his House of Designs made noise in a New York show and also got the chance to dress up International Candidates for International Pageants, a feat he still considers his biggest break to date.
Erjohn indeed has come a long way from his humble beginning when he started his fashion design journey back in 2016. He remembers that he financed his design school expenses from his income from small design gigs. Currently, his fashion design house employs full time staff and a small squad of trusted sewers.
From a clientele of mostly friends, Erjohn Dela Serna House of Designs now caters a wide range of clients and projects like pageants, corporate, social and wedding events. He was also able to dress up personalities like Catriona Gray (Miss Universe 2018), Athisa Manalo (Miss International 2018 1st Runner Up), Angelia Ong (Miss Earth 2015), and Venus Raj (Miss Universe 2010 4th Runner Up) to name a few.
Right now, other than the Igorot and the Cordilleran weaves, his designs have expanded to include other woven fabrics that are indigenous to the Philippines such as the T’nalak of South Cotabato, the Inab’l of Ilocos and the Hablon of Iloilo. With passion and attention to detail, his designs and garments are carefully studied and made to suit your taste. No two works are identical but his identity as a creator translates to his works.
Despite these many accomplishments, he still stays within his vision for his designs that is for them to continue having relevance and style even after five or ten years have passed.
Indeed, his keen attention to detail and his vision for the local textile industry has made him arrive to what acknowledgments he enjoys today. As what one of his mentors used to say, “His eye for prints allows him to deconstruct, at the same time, convert a piece that transcends time and place.”
John Robert Dela Serna is an esteem member and fashion ambassador of the ASEAN Fashion Designer Showcase representing Philippines.
A tour de force of the fashion design industry of Nueva Ecija (Philippines), he is starting to be known for his passion and ingenious attempt to marry his signature aesthetics of texture, modern, edgy and asymmetrical designs with the use of indigenous woven fabrics from the Cordilleras (northern mountain region of the Philippines).
This bold move to introduce to the modern society the products of his roots, the local weaving communities, was not left unnoticed by the press, which won him entry to the wider arena of fashion design in the Philippines and eventually earning his spot in one of the coveted fashion design organizations in the country: the Designers Circle Philippines.
His collaboration with an international brand has indeed jumpstarted his career as in 2017, his House of Designs made noise in a New York show and also got the chance to dress up International Candidates for International Pageants, a feat he still considers his biggest break to date.
Erjohn indeed has come a long way from his humble beginning when he started his fashion design journey back in 2016. He remembers that he financed his design school expenses from his income from small design gigs. Currently, his fashion design house employs full time staff and a small squad of trusted sewers.
From a clientele of mostly friends, Erjohn Dela Serna House of Designs now caters a wide range of clients and projects like pageants, corporate, social and wedding events. He was also able to dress up personalities like Catriona Gray (Miss Universe 2018), Athisa Manalo (Miss International 2018 1st Runner Up), Angelia Ong (Miss Earth 2015), and Venus Raj (Miss Universe 2010 4th Runner Up) to name a few.
Right now, other than the Igorot and the Cordilleran weaves, his designs have expanded to include other woven fabrics that are indigenous to the Philippines such as the T’nalak of South Cotabato, the Inab’l of Ilocos and the Hablon of Iloilo. With passion and attention to detail, his designs and garments are carefully studied and made to suit your taste. No two works are identical but his identity as a creator translates to his works.
Despite these many accomplishments, he still stays within his vision for his designs that is for them to continue having relevance and style even after five or ten years have passed.
Indeed, his keen attention to detail and his vision for the local textile industry has made him arrive to what acknowledgments he enjoys today. As what one of his mentors used to say, “His eye for prints allows him to deconstruct, at the same time, convert a piece that transcends time and place.”
John Robert Dela Serna is an esteem member and fashion ambassador of the ASEAN Fashion Designer Showcase representing Philippines.
PAT SANTOS
It is rare to find some one who possesses a great knack for business and a creative mind. But all these and more can be found in one persona.
Fashion Designer Patrick ‘Pat’ Santos has built his reputation and established his own style niche banking on these two characteristics. Thus, making Pat an achiever on both fields—business and fashion. Ever since he was a child, he dreamt of creating bridal and couture line of his own. He started realizing his passion for designing at a tender age of 17. After two years of Economics and Accounting course in college, Pat then shifted to a more appropriate course that will nurture his love for styles through Fashion Design and Advanced Pattern Making.
Right after college, he went on to pursue his dream of designing. Although his first love for couture and bridal line was put to a momentary hold because of a change in market trends, he got in touch with his business savvy skills by supplying and manufacturing ready-to-wear clothes to a big chain of department stores in the Philippines.
Hard work and tough experiences paid off as Pat was focused to achieve his vision of becoming victorious in all his endeavors. His journey to creating his own label wasn’t exactly a walk in the park type. But thankfully, he trusted his knowledge on business and his style expertise that
paved the way to higher grounds. With that, he has proved to be one of the reliable designersuppliers in the garment industry.
In 1991, he was given the biggest break of his RTW supplier-manufacturer career when Pat’s first production of basic shirts in soft fabrics sold out in just two days on the racks. Right there and then, he was given an opportunity to branch out and create something ingenious for Filipino women.
As he established himself as a supplier and business partner of the biggest mall in the Philippines, Pat felt the need to finally start on his own label. After years of knowing the Filipina market and what style is more appealing to the majority. He started building his first brand foray.
In 2003, Woman Philosophy came to life offering Filipino women modern classic RTW pieces that can be wearable in and out their work places. Pat created a line that exudes trendiness and well-made that are reasonably priced.
Moving forward to another RTW biz was his creation of Blanc Et Noir in 2009 that broke the usual dressing norm among the Filipinas. The brand offered trendier garments that speaks of sophistication and style.
In keeping up with the global trends and changing style behavior, he conceptualized and created Black Velvet in 2016. Pat envisioned the brand to compete against the foreign counterparts and at the same time highlight the best aspect of Filipina’s body through clothes that are sexy but very wearable as trend meets practicality.
Pat Santos, The Bridal Couturier Having established himself and building a strong foundation for two decades in the garment industry, Pat decided to continue pursuing his first love, Couture and Bridal Line in 2012.
With his growth as a fashion designer and the mastery of craftsmanship that he acquired over the span of years in the industry and his fondness in his travels abroad, Pat reiterates the top of mind factor incorporated in every bridal gown that he creates.
Aesthetic is the main consideration that he teaches the bride right on their first meeting.
Envisioning the best gown that will fit the bride at the same time sticking with the golden rule of comfort and wearability. As a bridal fashion designer, Pat has already tucked numerous achievements under his belt. He has also showcased his bridal masterpieces through fashion shows in the Philippines and New York USA. He has also become a favorite of celebrities, socialites and beauty queens who has a flair for his gowns and formal wear.
Pat has joined the ASEAN Fashion Designers Showcase to enhance his creativity and business sense. He hopes that through this affiliation, Pat would be able to highlight his creations and broaden his aesthetic aspect in a global scale.
Pat Santos, The Future The brand maker that is Pat Santos hopes to create more glittery pieces n the future. Breaking new grounds and reaching to the next highest level motivates him on a daily basis.
The learnings doesn’t stop there. Pat would want to gain more knowledge and enhance his artistic side more. In a few years, Pat wants to break through his dedicated brands as well as well-crafted designs in a compelling world or maybe around the globe.
Pat is an esteem member and fashion ambassador of the ASEAN Fashion Designer Showcase representing Philippines.
Fashion Designer Patrick ‘Pat’ Santos has built his reputation and established his own style niche banking on these two characteristics. Thus, making Pat an achiever on both fields—business and fashion. Ever since he was a child, he dreamt of creating bridal and couture line of his own. He started realizing his passion for designing at a tender age of 17. After two years of Economics and Accounting course in college, Pat then shifted to a more appropriate course that will nurture his love for styles through Fashion Design and Advanced Pattern Making.
Right after college, he went on to pursue his dream of designing. Although his first love for couture and bridal line was put to a momentary hold because of a change in market trends, he got in touch with his business savvy skills by supplying and manufacturing ready-to-wear clothes to a big chain of department stores in the Philippines.
Hard work and tough experiences paid off as Pat was focused to achieve his vision of becoming victorious in all his endeavors. His journey to creating his own label wasn’t exactly a walk in the park type. But thankfully, he trusted his knowledge on business and his style expertise that
paved the way to higher grounds. With that, he has proved to be one of the reliable designersuppliers in the garment industry.
In 1991, he was given the biggest break of his RTW supplier-manufacturer career when Pat’s first production of basic shirts in soft fabrics sold out in just two days on the racks. Right there and then, he was given an opportunity to branch out and create something ingenious for Filipino women.
As he established himself as a supplier and business partner of the biggest mall in the Philippines, Pat felt the need to finally start on his own label. After years of knowing the Filipina market and what style is more appealing to the majority. He started building his first brand foray.
In 2003, Woman Philosophy came to life offering Filipino women modern classic RTW pieces that can be wearable in and out their work places. Pat created a line that exudes trendiness and well-made that are reasonably priced.
Moving forward to another RTW biz was his creation of Blanc Et Noir in 2009 that broke the usual dressing norm among the Filipinas. The brand offered trendier garments that speaks of sophistication and style.
In keeping up with the global trends and changing style behavior, he conceptualized and created Black Velvet in 2016. Pat envisioned the brand to compete against the foreign counterparts and at the same time highlight the best aspect of Filipina’s body through clothes that are sexy but very wearable as trend meets practicality.
Pat Santos, The Bridal Couturier Having established himself and building a strong foundation for two decades in the garment industry, Pat decided to continue pursuing his first love, Couture and Bridal Line in 2012.
With his growth as a fashion designer and the mastery of craftsmanship that he acquired over the span of years in the industry and his fondness in his travels abroad, Pat reiterates the top of mind factor incorporated in every bridal gown that he creates.
Aesthetic is the main consideration that he teaches the bride right on their first meeting.
Envisioning the best gown that will fit the bride at the same time sticking with the golden rule of comfort and wearability. As a bridal fashion designer, Pat has already tucked numerous achievements under his belt. He has also showcased his bridal masterpieces through fashion shows in the Philippines and New York USA. He has also become a favorite of celebrities, socialites and beauty queens who has a flair for his gowns and formal wear.
Pat has joined the ASEAN Fashion Designers Showcase to enhance his creativity and business sense. He hopes that through this affiliation, Pat would be able to highlight his creations and broaden his aesthetic aspect in a global scale.
Pat Santos, The Future The brand maker that is Pat Santos hopes to create more glittery pieces n the future. Breaking new grounds and reaching to the next highest level motivates him on a daily basis.
The learnings doesn’t stop there. Pat would want to gain more knowledge and enhance his artistic side more. In a few years, Pat wants to break through his dedicated brands as well as well-crafted designs in a compelling world or maybe around the globe.
Pat is an esteem member and fashion ambassador of the ASEAN Fashion Designer Showcase representing Philippines.
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SINGAPORE
HAYDEN NG
● HAYDEN THE FASHION DESIGNER
Very few names and monikers in the Asian Fashion Industry carry such weight and prominence as Hayden Ng (海登). A name synonymous with breath-taking innovation and sophisticated artistry.
Hayden has earned his place and risen to the epitome of the industry. This self-taught icon built his name and reputation from grass roots upwards since first emerging in the scene 3 decades ago, making him a popular name among celebrities, beauty pageant tittles holders and professional women. His boutique carries his line of elegant evening gowns and cocktail dresses.
Born in Singapore in 1966, Hayden started his career at a young age of 16 yrs. old. In 1987, he rose to acclaimed recognition when he dressed Miss Universe Singapore 1987, Marion Nicole Teo, who was selected into the Top ten that year. This was the turning point for the
self- taught fashion designer, and later that year, at age 21, Hayden opened his fashion boutique HAYDEN.
In 1988, Hayden showcased his designs in Australia, and in 1990, he represented Singapore in the Dalian Fashion Festival in China.
In 1992, Hayden was introduced to the local theatre scene, where he evolved to costume designs.
In 2001, he was appointed as the 1st Chief Costume Designer for Singapore’s National Day Parade. Hayden worked on Singapore’s National Day Parade from 2001 – 2003.
In 2006, Hayden was nominated for the Straits Times’ 6th LIFE! Theatre Awards for best costume designer. Hayden also designed the new ceremonial attire for the Singapore Disabled Athletes for the Far East and South Pacific Games for the Disabled 2006 (FESPIC) in Kuala Lumpur that year.
In 2009, Hayden returned to his beauty pageants roots, and dressed Miss Universe Singapore 2009, Rachel Kum, Miss Universe Singapore 2010, Tania Lim and Miss Universe Singapore 2011, Valerie Lim. In 2011, Hayden also designed the National Costume for Miss Universe Singapore 2011, and was rated as one of the 30 Gorgeous Miss Universe National Costumes that year.
In 2015, Hayden contributed to the”SAF50 Commemorative Book, “Giving Strength to Our Nation: The SAF and Its People” with an article entitled Uniform – Fashion vs Function. The SAF50 commemorative book, “Giving Strength To Our Nation: The SAF and Its People”, is a collection of stories that celebrate the men and women of the Singapore Armed Forces (SAF), past and present, as well as those outside the military who have contributed to building a strong SAF over the years. The book was launched by Prime Minister Lee Hsien Loong on 24th July 2015.
In September 2015, Hayden created the ASEAN Fashion Designers Showcase . This original showcase concept premiered in Singapore in April 2016, is a melting pot of various unique and carefully curated couture designs and ready to wear collections by established ASEAN designers.
More than twenty designer apparels and accessories were donned by six models on the runway, of which included Shn Juay, Miss Earth 2006/Miss Universe Singapore 2011 2nd runner-up, May Hsu, Miss Singapore World 2011 and Singaporean Veteran Model Y.Y. Low, who elegantly opened the show.
Built on the theme “Design is for everyone”, fashion was brought to life in library@orchard, Singapore’s award winning and only Design Library centred on lifestyle, design and the applied arts.
Representing the best of Asian interpretations of haute couture and street fashion, this showcase celebrates the unique styles and diversity around the ASEAN region. The added
feature of a pop-up store allows guests to try and buy the pieces as shown on the runway immediately, right after the show.
Through this platform, it promotes further cross cultural and creative collaboration while achieving mainstream regional awareness for fashion designers and models. It also hopes to nurture up-and-coming local fashion designers and models with the aim to foster a deeper understanding and appreciation of the fashion industry in the region.
●AWARD
On 10 November 2019, Silk Road International Fashion Week presented the Fashion Design Award to Hayden Ng, the Premier Founder of the ASEAN Fashion Designers Showcase and the HAYDEN brand, for his fashion design works.
● PHILANTHROPY
Hayden also uses his fashion to contribute to charity works of various causes.
In 2009, he and Miss Universe Singapore 2009, Rachel Kum traveled to Sri Lanka to raise funds for the National Thalassaemia Centre Kurunegala.
In 2011, Hayden dressed all the female singers in SING SING SING Wonderful 80′s – 星 星 星 再献 80′s to raise funds for the Home Nursing Foundation.
In 2012, Hayden, together with Courts and O’Connor & Friends, presented a charity fashion show featuring pageant title holders from Thailand, Malaysia and Singapore, to raise funds for Eden Centre for Adults and Eden Children’s Centre, both under the care of Autism Association (Singapore).
● HAYDEN THE BRAND
The muse and inspiration for HAYDEN collections is Singapore City and her people – simple, individualistic and decidedly feminine with a modern approach to luxury (affordability and availability). HAYDEN collections are confident in its crafts, as each model is a special creation, the result of handcrafted ability mixed with innovation. HAYDEN collections distinguished themselves featuring products destined for a selected clientele of refined women, eager for fashion trends, but able to wear them with confidence and originality. Elegance, femininity and luxury are the key traits of the HAYDEN style.
HAYDEN is a reference through a unique mix of creativity and exquisite craftsmanship. HAYDEN pieces are meant to last beyond a season, being conceived as a precious piece of jewellery, able to survive beyond a fashion trend.
HAYDEN goes beyond the limits of a collection, being contemporary and fashion forward simultaneously.
Very few names and monikers in the Asian Fashion Industry carry such weight and prominence as Hayden Ng (海登). A name synonymous with breath-taking innovation and sophisticated artistry.
Hayden has earned his place and risen to the epitome of the industry. This self-taught icon built his name and reputation from grass roots upwards since first emerging in the scene 3 decades ago, making him a popular name among celebrities, beauty pageant tittles holders and professional women. His boutique carries his line of elegant evening gowns and cocktail dresses.
Born in Singapore in 1966, Hayden started his career at a young age of 16 yrs. old. In 1987, he rose to acclaimed recognition when he dressed Miss Universe Singapore 1987, Marion Nicole Teo, who was selected into the Top ten that year. This was the turning point for the
self- taught fashion designer, and later that year, at age 21, Hayden opened his fashion boutique HAYDEN.
In 1988, Hayden showcased his designs in Australia, and in 1990, he represented Singapore in the Dalian Fashion Festival in China.
In 1992, Hayden was introduced to the local theatre scene, where he evolved to costume designs.
In 2001, he was appointed as the 1st Chief Costume Designer for Singapore’s National Day Parade. Hayden worked on Singapore’s National Day Parade from 2001 – 2003.
In 2006, Hayden was nominated for the Straits Times’ 6th LIFE! Theatre Awards for best costume designer. Hayden also designed the new ceremonial attire for the Singapore Disabled Athletes for the Far East and South Pacific Games for the Disabled 2006 (FESPIC) in Kuala Lumpur that year.
In 2009, Hayden returned to his beauty pageants roots, and dressed Miss Universe Singapore 2009, Rachel Kum, Miss Universe Singapore 2010, Tania Lim and Miss Universe Singapore 2011, Valerie Lim. In 2011, Hayden also designed the National Costume for Miss Universe Singapore 2011, and was rated as one of the 30 Gorgeous Miss Universe National Costumes that year.
In 2015, Hayden contributed to the”SAF50 Commemorative Book, “Giving Strength to Our Nation: The SAF and Its People” with an article entitled Uniform – Fashion vs Function. The SAF50 commemorative book, “Giving Strength To Our Nation: The SAF and Its People”, is a collection of stories that celebrate the men and women of the Singapore Armed Forces (SAF), past and present, as well as those outside the military who have contributed to building a strong SAF over the years. The book was launched by Prime Minister Lee Hsien Loong on 24th July 2015.
In September 2015, Hayden created the ASEAN Fashion Designers Showcase . This original showcase concept premiered in Singapore in April 2016, is a melting pot of various unique and carefully curated couture designs and ready to wear collections by established ASEAN designers.
More than twenty designer apparels and accessories were donned by six models on the runway, of which included Shn Juay, Miss Earth 2006/Miss Universe Singapore 2011 2nd runner-up, May Hsu, Miss Singapore World 2011 and Singaporean Veteran Model Y.Y. Low, who elegantly opened the show.
Built on the theme “Design is for everyone”, fashion was brought to life in library@orchard, Singapore’s award winning and only Design Library centred on lifestyle, design and the applied arts.
Representing the best of Asian interpretations of haute couture and street fashion, this showcase celebrates the unique styles and diversity around the ASEAN region. The added
feature of a pop-up store allows guests to try and buy the pieces as shown on the runway immediately, right after the show.
Through this platform, it promotes further cross cultural and creative collaboration while achieving mainstream regional awareness for fashion designers and models. It also hopes to nurture up-and-coming local fashion designers and models with the aim to foster a deeper understanding and appreciation of the fashion industry in the region.
●AWARD
On 10 November 2019, Silk Road International Fashion Week presented the Fashion Design Award to Hayden Ng, the Premier Founder of the ASEAN Fashion Designers Showcase and the HAYDEN brand, for his fashion design works.
● PHILANTHROPY
Hayden also uses his fashion to contribute to charity works of various causes.
In 2009, he and Miss Universe Singapore 2009, Rachel Kum traveled to Sri Lanka to raise funds for the National Thalassaemia Centre Kurunegala.
In 2011, Hayden dressed all the female singers in SING SING SING Wonderful 80′s – 星 星 星 再献 80′s to raise funds for the Home Nursing Foundation.
In 2012, Hayden, together with Courts and O’Connor & Friends, presented a charity fashion show featuring pageant title holders from Thailand, Malaysia and Singapore, to raise funds for Eden Centre for Adults and Eden Children’s Centre, both under the care of Autism Association (Singapore).
● HAYDEN THE BRAND
The muse and inspiration for HAYDEN collections is Singapore City and her people – simple, individualistic and decidedly feminine with a modern approach to luxury (affordability and availability). HAYDEN collections are confident in its crafts, as each model is a special creation, the result of handcrafted ability mixed with innovation. HAYDEN collections distinguished themselves featuring products destined for a selected clientele of refined women, eager for fashion trends, but able to wear them with confidence and originality. Elegance, femininity and luxury are the key traits of the HAYDEN style.
HAYDEN is a reference through a unique mix of creativity and exquisite craftsmanship. HAYDEN pieces are meant to last beyond a season, being conceived as a precious piece of jewellery, able to survive beyond a fashion trend.
HAYDEN goes beyond the limits of a collection, being contemporary and fashion forward simultaneously.
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JOANNA LIM
Interviews questions for IDFW designers
Brand : Joannalsm
Designer : Joanna Lim
Tell me a bit about your brand?
A Story in every collection.
JOANNALSM is a rising couture fashion brand by Joanna Lim, a Singapore-based designer. In a world consumed by mass production, JOANNALSM hopes to break the mould by being a house of custom, avant-garde looks. Furthermore these looks seek to embody the distinct style of every wearer. In each collection, witness the fusion of art and fashion which is constantly challenging the norms of texture, technique and form.
INTERPRETATION . INNOVATION . IDENTITY
We aim to push the label’s boundaries whilst staying retrospective - always seeking that inner identity, a call from within to be different yet true to oneself. We are constantly taking inspirations from every little thing that surrounds us, deconstructing and reinterpreting it based on our own definitions, and therefore rewriting the story that best fits. With every handmade piece, JOANNALSM encapsulates a story; one that is only and fully yours.
What’s the story behind this collection? Who/ what inspired it?
This mini video series consists of a mixture of 2 collections - Layered Imprint & Oriental Punch The video started off with a oriental series shot at Gardens By the Bay - a fusion of traditional garment detailings and modernised silhouettes complemented with feminine floral prints. The silhouettes in this collection adds lightness to the sophisticatedly-coloured and printed outfits. Fabrics used were light yet structural enough to highlight the shape of a woman’s figure. Prints are inspired by a combination of Juniper trees & berries and one of the twelve symbols of sovereignty as appeared on the five-clawed dragon robes of a Chinese imperial authority figure — seaweed. The hand drawn print represents the youth or evergreen and purity, which is a noble symbol of the emperor’s leadership.
_______
The video further extended to the 2nd collection which was shot at The Pinnacle at Duxton - Layered Imprint is a ready-to-wear collection that focuses on the keyword - “identity”. Textile manipulation such as laser cutting techniques and hand sewn techniques were used to create a crafty yet edgy style that is later on completed with a series of digital prints and crystal embellishments. Like your own identity, the specific placement of crystals were meant to create the DNA molecule while the hand sewn thread acts as the bond between each atom. The collection features a balance between what’s new and old. There is a style of playfulness (sport chic) as depicted by the colours in contrast to black and white. Fabric has been carefully selected with soft and structured fabrics, sheer and opaque fabrics chosen specifically to complement one another.
_______
We have also included a series of face mask collections that was created to give wearers matching masks to complete their outfit for a day out.
What role do you think social media plays in fashion today?
A form of connection and communication. Many fashion brands use social media for advertising and to engage their target market or potential customers. The saying “Picture (videography as well) speaks a thousand word”, stands true. Images help to capture one attention - either a form
of disgust, pleasure, inspiration, rage etc. But it definitely connects everybody around the world. We do not necessarily need to speak each other's languages because images are able to do so at a speed of light - they are in fact the world’s most powerful common communication tool. Social media provides valuable and shareable information and these can be easily conveyed.
Brand : Joannalsm
Designer : Joanna Lim
Tell me a bit about your brand?
A Story in every collection.
JOANNALSM is a rising couture fashion brand by Joanna Lim, a Singapore-based designer. In a world consumed by mass production, JOANNALSM hopes to break the mould by being a house of custom, avant-garde looks. Furthermore these looks seek to embody the distinct style of every wearer. In each collection, witness the fusion of art and fashion which is constantly challenging the norms of texture, technique and form.
INTERPRETATION . INNOVATION . IDENTITY
We aim to push the label’s boundaries whilst staying retrospective - always seeking that inner identity, a call from within to be different yet true to oneself. We are constantly taking inspirations from every little thing that surrounds us, deconstructing and reinterpreting it based on our own definitions, and therefore rewriting the story that best fits. With every handmade piece, JOANNALSM encapsulates a story; one that is only and fully yours.
What’s the story behind this collection? Who/ what inspired it?
This mini video series consists of a mixture of 2 collections - Layered Imprint & Oriental Punch The video started off with a oriental series shot at Gardens By the Bay - a fusion of traditional garment detailings and modernised silhouettes complemented with feminine floral prints. The silhouettes in this collection adds lightness to the sophisticatedly-coloured and printed outfits. Fabrics used were light yet structural enough to highlight the shape of a woman’s figure. Prints are inspired by a combination of Juniper trees & berries and one of the twelve symbols of sovereignty as appeared on the five-clawed dragon robes of a Chinese imperial authority figure — seaweed. The hand drawn print represents the youth or evergreen and purity, which is a noble symbol of the emperor’s leadership.
_______
The video further extended to the 2nd collection which was shot at The Pinnacle at Duxton - Layered Imprint is a ready-to-wear collection that focuses on the keyword - “identity”. Textile manipulation such as laser cutting techniques and hand sewn techniques were used to create a crafty yet edgy style that is later on completed with a series of digital prints and crystal embellishments. Like your own identity, the specific placement of crystals were meant to create the DNA molecule while the hand sewn thread acts as the bond between each atom. The collection features a balance between what’s new and old. There is a style of playfulness (sport chic) as depicted by the colours in contrast to black and white. Fabric has been carefully selected with soft and structured fabrics, sheer and opaque fabrics chosen specifically to complement one another.
_______
We have also included a series of face mask collections that was created to give wearers matching masks to complete their outfit for a day out.
What role do you think social media plays in fashion today?
A form of connection and communication. Many fashion brands use social media for advertising and to engage their target market or potential customers. The saying “Picture (videography as well) speaks a thousand word”, stands true. Images help to capture one attention - either a form
of disgust, pleasure, inspiration, rage etc. But it definitely connects everybody around the world. We do not necessarily need to speak each other's languages because images are able to do so at a speed of light - they are in fact the world’s most powerful common communication tool. Social media provides valuable and shareable information and these can be easily conveyed.
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DESINGER’S PROFILE:
At a young age, Joanna found her passion in Gymnastics. With every routine having to be precise and executed within a specific time frame, its inculcated perseverance and sheer determination to perform every move with perfection. The blends of flexibility, rhythmic movement and power has led her to cultivate disciplinary habits whilst finding ways to express herself through movement. Despite going through arduous training and pressure, her love for the sport has become a part of who she is as an individual and ultimately shaped her to who she is today.
Drawing parallels to Gymnastics, Joanna believes that fashion is a captivating subject and is about expressing your identity. Her aesthetics aim to reinterpret a concept and recreate the work through her creative mind and eye. Understanding how the body functions and what it is capable of, gives Joanna the idea of how clothes can be interpreted and designed.
Translating what was once flat to a three-dimensional one, “after-all, the body does come in various shapes and sizes and not just a thin sheet of paper.” As a textile designer, “I want to bring prints and textile manipulations as a form of a messenger between the wearer and viewer. I believe that I can turn art and facts into something more definable and wearable.”
Joanna aims to design and construct clothing to tell her audience a story through visuals, which in this case, through the garments. The cuts, colours and fabric choice are elements of the storyline. And the outfit functions as a character – the wearer’s identification.
Joanna’s believes in - Interpretation. Innovation. Identity.
BRAND PROFILE:
JOANNALSM is a rising couture fashion brand by Singapore-based designer Joanna Lim. In a world of mass production, JOANNALSM is a house of custom bespoke looks that seek to embody the distinct style of every wearer. Fashion and art fuse together in collections that challenge the norms of texture, technique, and form.
The mirrored N in the JOANNALSM logo represents the challenge that Lim has set herself: to push the label’s boundaries ever further whilst staying retrospective — always seeking an inner identity, a call from within to be different and true to oneself.
With every handmade piece, the label aims to encapsulate a story; one that is only and fully yours. JOANNALSM label started in the heart of Singapore’s Lasalle College of the Arts in 2017 by Joanna Lim for a graduate collection. Back then, Joannalsm launched 3 collections, Yuan,
Basadung and Layered Imprint, all odes to the designers’ interpretation of different societal aspects.
The label has collaborated with both local and overseas artists, feeding off each other’s artistic vision with the collective goal to create something harmonious in fashion. In 2018, Joanna worked with local designer Esther Choy, from Esh by Esther, and created Nomad City. A collection aiming to capture the essence of what it means to be an on-the-go modern woman in a bustling metropolitan city.
In late 2019, Ashley Thio, a Business Developer, joined the label with goals to take the brand to further heights. Together the duo run JOANNALSM and have gone full-fledged into business.
In 2020, the label launched their first festive line in honor of the Lunar New Year and produced Oriental Punch, a modern take on a historical holiday. Joanna is an esteem member and fashion ambassador of the ASEAN Fashion Designers Showcase representing Singapore.
At a young age, Joanna found her passion in Gymnastics. With every routine having to be precise and executed within a specific time frame, its inculcated perseverance and sheer determination to perform every move with perfection. The blends of flexibility, rhythmic movement and power has led her to cultivate disciplinary habits whilst finding ways to express herself through movement. Despite going through arduous training and pressure, her love for the sport has become a part of who she is as an individual and ultimately shaped her to who she is today.
Drawing parallels to Gymnastics, Joanna believes that fashion is a captivating subject and is about expressing your identity. Her aesthetics aim to reinterpret a concept and recreate the work through her creative mind and eye. Understanding how the body functions and what it is capable of, gives Joanna the idea of how clothes can be interpreted and designed.
Translating what was once flat to a three-dimensional one, “after-all, the body does come in various shapes and sizes and not just a thin sheet of paper.” As a textile designer, “I want to bring prints and textile manipulations as a form of a messenger between the wearer and viewer. I believe that I can turn art and facts into something more definable and wearable.”
Joanna aims to design and construct clothing to tell her audience a story through visuals, which in this case, through the garments. The cuts, colours and fabric choice are elements of the storyline. And the outfit functions as a character – the wearer’s identification.
Joanna’s believes in - Interpretation. Innovation. Identity.
BRAND PROFILE:
JOANNALSM is a rising couture fashion brand by Singapore-based designer Joanna Lim. In a world of mass production, JOANNALSM is a house of custom bespoke looks that seek to embody the distinct style of every wearer. Fashion and art fuse together in collections that challenge the norms of texture, technique, and form.
The mirrored N in the JOANNALSM logo represents the challenge that Lim has set herself: to push the label’s boundaries ever further whilst staying retrospective — always seeking an inner identity, a call from within to be different and true to oneself.
With every handmade piece, the label aims to encapsulate a story; one that is only and fully yours. JOANNALSM label started in the heart of Singapore’s Lasalle College of the Arts in 2017 by Joanna Lim for a graduate collection. Back then, Joannalsm launched 3 collections, Yuan,
Basadung and Layered Imprint, all odes to the designers’ interpretation of different societal aspects.
The label has collaborated with both local and overseas artists, feeding off each other’s artistic vision with the collective goal to create something harmonious in fashion. In 2018, Joanna worked with local designer Esther Choy, from Esh by Esther, and created Nomad City. A collection aiming to capture the essence of what it means to be an on-the-go modern woman in a bustling metropolitan city.
In late 2019, Ashley Thio, a Business Developer, joined the label with goals to take the brand to further heights. Together the duo run JOANNALSM and have gone full-fledged into business.
In 2020, the label launched their first festive line in honor of the Lunar New Year and produced Oriental Punch, a modern take on a historical holiday. Joanna is an esteem member and fashion ambassador of the ASEAN Fashion Designers Showcase representing Singapore.
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