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ASEAN INTERNATIONAL DIGITAL FASHION WEEK 2021
website
with special thanks to Neva Weber at DRESSED AU
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​​ASEAN INTERNATIONAL DIGITAL FASHION WEEK 2021.
This showcase is a collaboration between ASEAN Fashion Designers Showcase (AFDS) and digital platform, Thehomeground.asia (THG) in a bid to help raise awareness and appreciation for the unique style and diversity in the ASEAN and International regions and to promote greater cross-cultural and creative collaborations.​

The showcases took place ​28th - 31st Jan 2021 at 9pm
It is a collaboration between ASEAN Fashion Designers Showcase (AFDS) and digital platform Thehomeground.asia (THG) in a bid to help raise awareness and appreciation for the unique style and diversity in the ASEAN region and promote greater cross-cultural and creative collaboration.

Esteemed Partners
✤ Asia Model Association Committee ✤ Silk Road International Fashion Week ✤ Aspara Fashion Week ✤ FNL Network ✤ International Digital Fashion Week ✤ SHOWSTARS – Marbella Fashion Week & Granada Fashion Week ✤ Stockholm International Fashion Fair ✤ Serbia Fashion Week ✤ Mad Mood Milano Fashion Week ✤ Equatre ✤ Thehomeground.asia ✤ LT PRO (OFFICIAL) ✤ The Luxury Network Singapore ✤ IMP International ✤ HAYDEN BOUTIQUE ✤ YAYOI Singapore ✤ Yogofi – Global Mobile WiFi Hotspots – www.yogofi.com
HISTORY AND PURPOSE
The ASEAN Fashion Designers Showcase was established by Singapore fashion designer, Hayden Ng, on 8 August 2015 as a collective whose key Mission is to raise awareness of and appreciation for ASEAN’s unique and diverse fashion and design. Through this collective, the establishment seeks also to promote greater cross-cultural and creative collaboration.

ASEAN seek to achieve mainstream regional awareness for fashion designers and models nurturing up-and-coming, local fashion designers and models. The organization wants to foster a deeper understanding and appreciation of the fashion industry in the ASEAN region. They aim to mentor fashion designer students, so that they can find their design direction in the near future.
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There are 64 Participating Designers:
ASEAN Fashion Designers Showcase -
Singapore, Indonesia, Brunei, Myanmar, Cambodia, Lao PDR, Malaysia, Philippines, Thailand, Vietnam and China
SINGAPORE:
✤ Hayden Ng
✤ Terry Yeo
✤ Joanna Lim
✤ Joanne Quak & Joanna Lim
✤ Pooja Nanikram

INDONESIA:
✤ Lenny Agustin
✤ Dibya Hody
✤ Neera Alatas
✤ Hannie Hananto/anemone
✤ Eko Tjandra
✤ Aldri Indrayana
✤ Lisa Fitria

BRUNEI:
✤ Fadzil Hadin

MYANMAR:
✤ Charlotte Barjou
✤ Min Thu Ryein
✤ Zin Myat Myat Win
✤ Thet Su Waddy

CAMBODIA:
✤ Natacha Van

LAO PDR:
✤ Bandid Lasavong
✤ Pui Sengsoudeth

MALAYSIA:
✤ Fion Poon
✤ Even Ong

​PHILIPPINES:
✤ Dave Ocampo
✤ Pat Santos
✤ Edwin Uy
✤ Cham Santos
✤ John Robert Dela Serna
THAILAND:
✤ Pitnapat Yotinratanachai
✤ Pimsiri Ploen Nakswasdi
✤ VORRAVUT THO-EI aka Lachchanon Lastcost

VIETNAM:
✤ GRACIE Van & Nicky Vũ
✤ Phạm Đăng Anh Thư

CHINA:
✤ YANG CHUN LIN
✤ LIN HUI

Aspara Fashion Week -
✤ Aidarkhan Kaliyev
✤ Дана Ашимова
✤ Madina Turlybekova
✤ Raushan Anuarbekova

SHOWSTARS - Marbella Fashion Week & Granada Fashion Week -
✤ Julio Cesar Battaglia
✤ Cristina Vicente
✤ Avelina Lopez de Maier

Stockholm International Fashion Fair -
✤ Imane Belmkaddem

Serbia Fashion Week / Digital_Fashion_Week/Serbia -
✤ Bata Spasojevic
✤ Sanja Veličković
✤ Suzana Peric
​
Mad Mood Milano Fashion Week -
✤ MAD MOOD MILANO DESIGNERS
● Massimo Orsini Couture,
● Angela Fany Moda Grottaglie,
● Atelier Di Matteo Isabella,
● Idea Sposa,
● Patriot Jeans,
● Valeria Cataudella Artist & Jewelry Designer,
● La Habitual,
● Le Sciccose Salentine,
● Atelier Lucia,
● Paiano Yvonne,
● gabrielegreco_fashiondesigner,
● Moitiè

FNL Network/ International Digital Fashion Week -
✤ MEGAN ZWACK - Dr. Zwack
✤ Nizie Emirshah

SILK ROAD INTERNATIONAL FASHION WEEK - (China)
✤ Nuno Lopes De Oliveira

GUEST DESIGNERS:
UNITED KINGDOM:
✤ Omar Mansoor

MALAYSIA:
✤ Melinda Omar
✤ Ashley Wong

SINGAPORE:
✤ YeoMama Batik
SINGAPORE
JOANNA LIM AND JOANNE QUAK
B1NARY or B-NARY is a Singapore based fashion label founded by fashion and textiles designers – Joanne Quak and Joanna Lim, creating womenswear and menswear from prints inspired by the pluralism surrounding the designers’ lives.

Bringing to the table exclusive edgy-looking classics that relates with your urban lifestyle. Timeless silhouettes with bold prints. Delicate textiles used
with an unexpected twist. Serving as your daily muse of a wardrobe that combines attitude with a laid-back feel. 

It is created for the generation of people who are unafraid to speak up, passionate in forging their own paths, perceptive to a fault. They are here to design clothes that inspire you to embrace the familiar with the strange.B1NARY or B-NARY started at the start of 2020. 

Both founders are graduates of Lasalle College of the Arts, both specialising in Fashion Design and Textiles. The label is designed to offer products and accessories which can be customized and tailored as per customer requirements, enabling people to get their favourite piece that fits them well.
They aim to work with social enterprise platform such as Tamar Village, and believe and aim, to support NGO NPO. They believe in contributing back to the society and are also exploring ways to enhance the whole supply chain, looking and working with local resources.

Joanne Quak and Joanna Lim are esteem members and fashion ambassadors of the ASEAN Fashion Designers Showcase representing Singapore.
​Interviews questions for IDFW designers-
Brand : B-NARY / B1NARY
Designer : Joanne Q & Joanna L
Tell me a bit about your brand?
UNFOLD EVERY CHAPTER
Singapore based fashion label, B1NARY or B-NARY started in 2020. Both foundersspecialised in Fashion Design & Textiles in Lasalle College of the Arts. We aim to create womenswear and menswear (coming soon) featuring prints inspired by the pluralism surrounding the designers’ lives.
Bringing to the table exclusive edgy-looking classics that relates with your urban lifestyle. Timeless silhouettes with bold prints. Delicate textiles used with an unexpected twist. Serving as your daily muse of a wardrobe that combines attitude with a laid back feel. 

It is for the generation of people who are unafraid to speak up, passionate in forging their own paths, perceptive to a fault. We are here to design clothes that inspire you to embrace the familiar with the strange.

The label is also designed to offer products and accessories which can be customized and tailored as per customer requirements, enabling people to get their favourite piece that fits them well.

We aim to work with social enterprise platforms such as Tamar Village. We believe and aim to support NGO NPO and contribute back to society. We are also exploring ways to enhance the whole supply chain, looking and working with local resources.

B-NARY will also be reaching out to various unique independent designers / creatives / entrepreneurs for collaboration and work opportunities. Apart from fashion statements, we aim to provide a platform for many individuals to play their part and contribute to the society.

What’s the story behind this collection? Who/ what inspired it?
“eventually everything connects”
Our pace of life is getting faster and faster. The effects of acceleration are real, and we need to start taking them seriously. We are all living indispensably with all kinds of connections we make with self-being and our surroundings. 

The world titled, Equilibrium , is a capsule collection on a journey of finding balance between the new and old, the softness and toughness, the concealed and exposed. In this series, we explore with the motif - Paisley. Paisley bears an intriguing resemblance to the famous yin-yang symbol - a powerful tool to engage one to understand what clothes signifies. We want our clothes to be able to speak on behalf of you. We want to communicate through clothings. 

Perhaps the secret to such an immortality print is how it is able to combine conformity with unruliness, how it is able to blend its vintage characteristics and adapt with the modern & futuristic society. Through the collection, you will be about to see how our lady is dressed in femine
fabrication with a mixture of the toughness of leather armour. Afterall, Equilibrium is a collection that supports and balances one another.

What role do you think social media plays in fashion today?
Education.
Social media has brought connectedness, innovation and diversity to this industry. Fashion functions as a wardrobe encyclopedia. We were taught to always update with the latest trends, participate in the fashion scene - either by wearing the clothes, talking about the style and even just watching from afar with disgust or admiration.

We know that art / fashion is a subjective topic, yet it manages to connect every individual. We see trends repeating because we will always have a moment of ‘nostalgia’ and we will like to bring back the 90s/80s/70s/60s trend. We even go as far as to watching historical dramas and movies, getting awed by the dramatic costumes and we dress up. We will end up googling for inspiration whenever there is a occasion around the corner (i.e. Halloween / Christmas / Prom Night etc). We will get inspiration by scrolling at our Pinterest / Instagram / Ficklr / Tumblr.

POOJA NANIKRAM
DESIGNER PROFILE: POOJA NANIKRAM
Pooja has been in the fashion scene for 11 years. She started out as a wardrobe stylist for local shows such as SuperModel Me, In Cold Blood, Diary of Amos Lee, and other TV Commercials. Her experience and journey in fashion has allowed her to work with some of the most acclaimed, accomplished, creative and influential international designers and brands such as Manish Malhotra, Tarun Tahiliani, Abu Jani & Sandeep Khosla & Anita Dongre. Her involvement in the Audi Fashion Week & Fide Fashion Week has refined her skills in styling and increased her passion for fashion.

Pooja has had an affinity for fashion and design since young. To her, fashion is never about a certain trend or style that needs to be followed. Instead, it is a way of redefining and expressing oneself each time.Her meticulous and enterprising attributes, her desire to bring fresh, unique, and innovative designs that tell a different story each time. Pooja believes that individuality speaks fashion.

Pooja is an esteem member and fashion ambassadors of the ASEAN Fashion Designers Showcase representing Singapore.

GÜVEN -The Label
Bold but never boring, Modern but never monotonous, Quirky but never quaint. 

Güven is a one-stop menswear fashion premium brand that brings the best bespoke style designed for every man.

The brand strives towards quality and uniqueness above quantity.

From minimalistic to prints, to bold colours, the brand evokes a sense of confidence and distinctiveness in every design crafted. Using only the finest quality of fabrics to cultivate flawless pieces, Güven aspires to tell a story behind every style.
​
Worn by men, loved by women because confidence is always in style.

TERRY YEO
Known for experimenting with leather, plastic, crochet and paper; Terry Yeo is the Willy Wonka of the Singapore fashion industry. Born on 19th September 1979 in the Singapore, Terry has established his name in the industry by his wickedly original ideas and designs.

In 2007 he went on to study at the Nanyang Academy of Fine Arts Singapore and the University of Huddersfield, where he graduated with BA(Hons) in Fashion Design. Before he started his degree, he got a chance to work with big names of the industry like Metro, Giordano, Astro Boy Fashion, Beverly Hill Polo Club and Hush Puppies. He was also actively involved in design projects with Motorola, SingTel, Paragon and The New Paper.
Terry has also won several prestigious accolades, including being the 1st Runner Up in the Young Singapore Fashion Designers Contest, a national competition, amongst others.

He graduated in 2008 and started working on his own line and opened his studio “The InSane Studio” in 2009. This studio represents the sanity of one’s dreams and making it possible as Terry wanted to create a new fashion statement experimenting with the unconventional style. Taking on non-mainstream projects like “Melissa AW15 Launch”, where dresses were made in paper for their show and 27 ways to cut a tee for “Samsung Fashion Stepout 2013”. He loves to explore far out of the box ideas and bring them to live. He is one designer that doesn’t go by the trends but does what he thinks is right.

In 2018, Terry will launch a new label, “ThisLabelIsUnknown”. This fashion label is about exploring the dark grey line between genders, making it an androgynous fashion label. Aiming to propel modern fashion and make androgyny fashion more accessible to the mass. This label also represents the unknown venture of fashion foresight as everything is now timeless and genderless.
​
Terry is an esteem member and fashion ambassador of the ASEAN Fashion Designer Showcase representing Singapore.


THAILAND
PIMSIRI NAKSWADI
Born on 29th October 1986, Pimsiri Nakswasdi is a fashion designer from Bangkok, Thailand and the creator of The Parrot.

She did not attain a degree in fashion designing but has studied interior architecture at Chulalongkorn University and management at Harvard University, Massachusetts, USA. After graduation and being in the work force for a few years, she found her true passion in fashion. Later, she founded her own company – The Parrot International Co, Ltd and launched her first collection in 2013.

The Parrot started as an online-based fashion store born in Bangkok. After 3 years, they have expanded from online to storefronts with 7 branches in the main areas of Bangkok, such as Zen at Central World, K Village, 

Central East Ville, Thonglor, Ekkamai and a branch in Singapore. Her international approach to fashion is fast, creativeness, flexibility of use, good quality design and enabling a rapid turnaround.

Pimsiri is not only involved with the creative department of her business, she also focuses on other aspects other than accessories and clothes. She also shows a keen interest in the interiors of her shops, advertising and promotion of her label as well as graphic designing.

In 2017, Pimsiri was awarded Her World editor's choice award 2017 "Best of Brand in Our Mind". She has also been invited as a guest speaker at Luxellence Center x Bunka on Social Media for Fashion business, Accademia Italiana Thailand on Fashion marketing and The College of Management Mahidol University on Momentum Marketing.

Pimsiri believes that inspiration to her does not come from things that exist already around her and she can see them such as galleries, people, places, museums and so on. Instead, she feels that the ideas and thoughts in one’s mind are what need attention. This is how new things are created.

Pimsiri is an esteem member and fashion ambassador of the ASEAN Fashion Designer Showcase representing Thailand.
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PITNAPAT
A triumphant designer specializing in stunning and awe-inspiring costumes, Pitnapat Yotinratanachai is a fashion stylist and one of the most awarded individuals in the fashion industry of Thailand.

In the course of his career, Pitnapat has worked to style costumes and outfits for Thailand’s stage and television industry and has collaborated with many of Thailand’s best directors. He is highlyrecognized for styling and designing the costumes for the show performance in The Silk fabric
exhibition for Her Majesty Queen Sirikit at Phu Phan Ratchaniwet Palace among others. In addition to this, Pitnapat is credited for designing the appearance of several leading actresses and actors in the country.

Apart from this, Pitnapat has styled for many key epic and historic Siam Operas, commercials, and musicals. Moreover, he has displayed his couture and prêt-a-porter collections across the several Thailand and international fashion weeks. 

His traditional yet contemporary designs have captured the hearts of many around the world and he has created many quintessential looks.
In his early years, Pitnapat who graduated from Sripatum University, Bangkok, Thailand, holds a bachelor’s degree in Media Communications & Public Relation, dreamt of becoming a PR mogul but his eye for gorgeous fabrics, beautiful embellishments and outstanding design plus creative
intrinsic sense turned around his destiny – he became one of the most well-known designers from Thailand.

To pursue his passion, he studied a fashion design course at the Alliance-Francaise de Bangkok and joined Tube Gallery after he graduated. Armed with passion and experience, he established his own costume gallery under his name – PITNAPAT and an Event Management Company - Event
Centre & Organizer. 

Pitnapat is an esteem member and fashion ambassador of the ASEAN Fashion Designer Showcase representing Thailand.

VORRAVUT THO-EI
VORRAVUT THO-EI
A Thai apparel designer, Vorravut Tho-ei, affectionately known as Last, was born in 1982 in Bangkok, Thailand.

Last studied architecture from the University of Pranakron Rajaphat university. Afterwards, he joined Thaivichitsilp Technological College as a teacher in the metropolitan city, Bangkok as a lecturer in architecture and design. Currently, Last is a consultant with for Nanda Heritage Hotel overseeing the architecture of building and landscape of this icon building.

Fashion design has always been his passion. Last incorporates use his architecture knowledge together with his dress designing talents
to create new designs.

Last is known for his evening and elegant dresses, the designs he creates are worn by clients belonging to high-profile backgrounds
and Thailand’s pageant queens. Last introduced his brand,

LASTCOST Wedding Club in 2013 and shows his collections yearly in many prestigious wedding shows.

He is recognized for boldly using colours, luxurious fabrics and defining outfits with stylish and clean lines. In addition to his mainstream label, he has made a diffusion line of menswear.

Last’s latest feather in his cap is creating the National Dress design for the winner of Miss Supranational 2019.

Vorravut Tho-ei (Last) is an esteem member and fashion ambassador of the ASEAN Fashion Designer Showcase representing Thailand.

VIETNAM

NUTSCLUB
BRAND: NUTSCLUB
DESIGNERS: NICKY VU and GRACIE NGUYEN

The creative duo behind NUTSCLUB are Nicky Vu and Gracie Nguyen.

Both were born and raised in Hanoi, Vietnam. They went on to study fashion design and graduated from the prestigious fashion intuitions overseas.
They came together in 2017 and founded NUTSCLUB, a menswear fashion brand in Ho Chi Minh. They are the new breeze in Vietnam’s fashion industry with their cool, creative and well-constructed designs. They integrate their sense of aesthetics with the understanding of the needs and wants of their exclusive clientele and create pieces that will fits one’s unique sense of style.

NUTSCLUB – The Brand
Nutsclub is the choice for those who desire something different, original and inspiring in fashion.

Nutsclub deliver tasteful and contemporary pieces, re-interpreting the heritages and cultures to fit one’s style in a modern way.

Inspiring stories and individuality in each design are the most important elements in creating the Nutsclub brand and differentiating it from the brands currently on the market.

Nutsclub strives to combine and reconcile customer needs with the brand's unique aesthetics, proud to launch products with depth.
​
Design is the most important element to the duo, inspiring stories and designers’ individuality are crucial to create their brand and differentiate it from the crowd.

PHAM DANG ANH THU
Pham Dang Anh Thu is a well-known Vietnamese Fashion Designer and is the founder and Creative Director of Joli Poli Co.Ltd.

With over 10 years of experience under her belt, Pham Dang Anh Thu style is always described as unique, elegance and luxurious. One of Vietnam's top 5 fashion designers for both business and bridal wear, Pham Dang Anh Thu is considered as a trend setter with a great knowledge on customers’ requirements.

Pham Dang Anh Thu has participated in many famous and reputed fashion fairs and fashion shows in Vietnam. And thus leading to much collaboration with distributors from Australia, America, China and Japan.

Pham Dang Anh Thu is member of Western Canada Fashion Week, where she just showcased her collection this September at Edmonton.

CONTINUE
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